BrandWeek Runs My First Article: You Are the Online Brand in 2008

• January 10, 2008
• 7 Comments

My first article for BrandWeek is now online, originally entitled, “In 2008 the Online Brand to Focus on is You.”

Here’s an excerpt:

Yes, it’s a new year. And no, this isn’t another “Top trends for 2008” piece. For the last 12 years, you’ve been reading how to leverage online tools to amplify visibility for company brands. In 2007, it was all about how to leverage Social Media to “engage” brands, and the people behind them, in the “conversation.”