Studying the impact of innovation on business and society

Tag: immersion

Video: The New Influencers, Does Old School Media Get It?

In part seven of a series of conversations exploring the state and future of social media, Chris Beck, founder of 26dottwo (@26dottwo) and I review the rise of the new influencers (you and me) and how traditional media can adapt to the democratization of content creation and curation. As new media creates a bottom up (r)evolution, the top-down methodologies of publishing are forced to adapt. Consumers are now in full control of defining their own experiences, with whom they connect,…

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