Posts Tagged ‘inbound marketing’

Social Media Optimization: SMO is the New SEO – Part 2

Originally published in the Shutterstock newsletter as a two-part series…Part I / Part II

To keep things consistent, I didn’t change the headline. However, for the sake of reading this post in context, SMO should be part of an overall SEO strategy (SEO + SMO = Amplified Findability in the traditional and social Web)

Social Media Optimization: SMO is the New SEO – Part 1

Originally published in the Shutterstock newsletter as a two-part series…Part I

To keep things consistent, I didn’t change the headline. However, for the sake of reading this post in context, SMO should be part of an overall SEO strategy (SEO + SMO = Amplified Findability in the traditional and social Web)

Inbound Marketing: Get Found Using Google, Social Media and Blogs

Inbound Marketing is a new book written by Brian Halligan and Dharmesh Shah of HubSpot.

This book is an exceptional guide to understanding the landscape of creating and maximizing presence. Inbound Marketing refers to the act of consumers discovering your brand through various forms of online media, without your direct engagement necessarily. In the interactive Web, I refer to this practice as SMO or Social Media Optimization – the art and science of escalating the findability of social objects within social networks and the blogosphere.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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