Studying the impact of innovation on business and society

Tag: inbound

Social Media Optimization: SMO is the New SEO – Part 1

Originally published in the Shutterstock newsletter as a two-part series…Part I To keep things consistent, I didn’t change the headline. However, for the sake of reading this post in context, SMO should be part of an overall SEO strategy (SEO + SMO = Amplified Findability in the traditional and social Web) As a brand, publisher, designer, photographer, artist, or filmmaker, the social web is your new distribution channel as well as your portfolio for intellectual assets. Whether you’re in the…

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