Studying the impact of innovation on business and society

Tag: inconvenience

Part 2:  The Broken Link of Social Customer Service

Part 2: The Broken Link of Social Customer Service

Part Two. An edited excerpt of What’s the Future of Business, Changing the Way Businesses Create Experiences In Part 1 of this series, The First Mile: The Broken Link of Social Media Customer Service, we reviewed the opportunities and challenges that face any business seeking to engage customers in social networks. To become customer-centric requires a culture that supports customer-centricity and an active investment in defining the first mile experience. The first mile of customer engagement is a post-commerce or…

Join the Newsletter



Stay Connected
Instagram
Twitter
  • Somewhere between Rome-Paris...Life all too often flies by. I struggle with it, the balance, the hustle & “busy” of… https://t.co/1HWp2cTnIq
  • RT @Crabiet: How can marketers stand out with their storytelling at a time where everyone is a “storyteller”? Read this new eBook from @bri