Posts Tagged ‘industry’

SXSW News: Billy Corgan Joins Brian Solis to Discuss The End of the Music Business as Usual

When I originally outlined my presentation for SXSW, my plan was to set the stage for a passionate and engaged conversation by sharing the inspiration for my new book, The End of Business as Usual.

The more I thought about it, I realized that I could do more. To me, SXSW is a celebration of culture, art, innovation, and vision. The End of Business as Usual isn’t just about “business,” it’s about the end of everything “as usual.”  So, I thought, what if the world of any business prioritized the same pillars as SXSW…art, innovation, culture, vision? What if everyday consumers, we, became the cogs in the business machine?

How Suntrust Uses Social Media to Engage Customers and Comply with Regulation

Financial institutions are bound to rules and regulation than other companies experimenting in customer engagement, specifically in social media, can ignore. Over the years, SunTrust has stood out as one of several examples that understand how to use regulatory boundaries to inspire a new generation of customer engagement. The result is finding balance between risk and reward to meet customer expectations and improve customer experiences now and over time.

As I’ve always believed…constraint forces creativity.

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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