Studying the impact of innovation on business and society

Tag: industry

SXSW News: Billy Corgan Joins Brian Solis to Discuss The End of the Music Business as Usual

When I originally outlined my presentation for SXSW, my plan was to set the stage for a passionate and engaged conversation by sharing the inspiration for my new book, The End of Business as Usual. The more I thought about it, I realized that I could do more. To me, SXSW is a celebration of culture, art, innovation, and vision. The End of Business as Usual isn’t just about “business,” it’s about the end of everything “as usual.”  So, I…

How Suntrust Uses Social Media to Engage Customers and Comply with Regulation

Financial institutions are bound to rules and regulation than other companies experimenting in customer engagement, specifically in social media, can ignore. Over the years, SunTrust has stood out as one of several examples that understand how to use regulatory boundaries to inspire a new generation of customer engagement. The result is finding balance between risk and reward to meet customer expectations and improve customer experiences now and over time. As I’ve always believed…constraint forces creativity. Bianca Buckridee, AVP of Social…

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