Studying the impact of innovation on business and society

Tag: influence

Exploring digital transformation and influence

Exploring digital transformation and influence

I constantly face a challenge in that I spend so much time researching and writing that I barely have time to promote my research and writing. I often think, “what’s the point of doing all of this work if no one will see it!?” In a rare moment however, I was able to spend time with Onalytica to take about my areas of study, how I got here and who/what influences me. I hope it helps you… HOW DID YOU…

Why Your Brand Needs Vidcon and the Rise of Creator Influence and Trust

Why Your Brand Needs Vidcon and the Rise of Creator Influence and Trust

For the last three years, I’ve made it a point to attend Vidcon, even if that meant missing the prestigious Cannes Lions. Why? Because the roots of shifting consumer behavior, trust and influence are evident to those paying attention. For those who are tracking what’s next, the future of entertainment and engagement is taking shape online and live in Anaheim every summer. Thousands upon thousands of young adults, children and supportive parents convene upon Vidcon every year in the hopes…

What is Influence 2.0 and why is it important in the future of CX?

What is Influence 2.0 and why is it important in the future of CX?

Before social media, before modern digital marketing and before DCX and digital transformation, I spent much of the late 90s and early 2000s studying and experimenting with online influence. In February of 1999, I opened a lab to test and learn and in the process, was one of the many contributors to shape the future of digital marketing and customer engagement. Shortly after joining Altimeter Group in 2012, I shared all of the research I had collected and more and published…

How to Be More Influential

How to Be More Influential

Guest post by Jonah Berger (@j1berger), Professor at University of Pennsylvania’s Wharton School and author of Contagious: Why Things Catch On. This essay is based on his new book Invisible Influence: The Hidden Factors that Shape Behavior Who wouldn’t want to be a bit more influential?  Whether trying to nail that big interview, convince a client, or get the neighbor to finally trim their hedges, most people would love to be a bit more persuasive.  So how do we do that? Imagine you’re stuck…

Investing in Social Networks to Earn Influence and Reciprocity

Investing in Social Networks to Earn Influence and Reciprocity

On this special episode of Revolution, we meet Porter Gale, former VP of Marketing of Virgin America, advisor to exciting startups and business ventures, avid speaker, and also the author of the best-selling book, Your Network is Your Net Worth. Porter is someone whom I personally admire and have also had the good fortune to work with over the years. With Porter, no matter what she’s working on, everything begins and ends with people. She shares her recipe for success…

5 Predictions about Influence Marketing

5 Predictions about Influence Marketing

Brian Solis is among the first analysts to study and define digital influence. Over the years, he’s made his work freely available. Recently, European-based marketing software company Augure asked Brian to comment on the future of Influence Marketing. The article was just published and it also featured the thoughts of well-known marketing experts including… – Kevin Dugan, Director of Content, Empower MediaMarketing – Arik Hanson, principal, ACH Communications – Roxane Papagiannopoulos, President at RMP Media Analysis – Frank Strong, Communications Director at LexisNexis…

You’ve got Klout!?

You’ve got Klout!?

Digital influence is one of the most fascinating and widely debated trends in social media today. Whether or not you agree with the idea of assigning a score to individuals based on their actions in popular social networks, the reality is that Pandora’s Box has already been open. People check the scores like investors check stock prices. Brands reward “influential” consumers with products and services. Employers consult scores to lure seemingly more qualified candidates. This is already happening and as…

The Pillars of Influence and How to Activate Cause and Effect

Digital Influence is one of the hottest trends in social media and it is also one of the least understood. Klout, PeerIndex, Kred among many others are investing millions of dollars to understand how our social media activity translates into influence. The market for influence is only heating up with more entrants expected to debut and acquisitions or mergers likely on the horizon. Within the last 90 days alone, Klout took in a Series C of $30 million from Kleiner…

Report: The Rise of Digital Influence and How to Measure It

Report: The Rise of Digital Influence and How to Measure It

About three weeks ago, I celebrated my first anniversary as Principal Analyst of Altimeter Group. And, it is with great pride that I mark the occasion with the release of my first official Altimeter report, “The Rise of Digital Influence.” Not a traditional market report, it was written as both a primer and a how-to guide for businesses to spark desirable effects and outcomes through social media influence. We live in a time when social networks such as Facebook, Twitter,…

5 Trends That Will Change CRM

I was recently asked to join a group of experts to contribute thoughts on trends driving the evolution of CRM over the next five years. I must say, that it’s a group of individuals whom I not only respect, but also am lucky enough to know in the real world. – Ray Wang, Principal Analyst & CEO at Constellation Research – Brent Leary, Owner at CRM Essentials – Esteban Kolsky, Principal & Founder at ThinkJar LLC – Denis Pombriant, CEO…

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