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Tag: influence

Investing in Social Networks to Earn Influence and Reciprocity

Investing in Social Networks to Earn Influence and Reciprocity

On this special episode of Revolution, we meet Porter Gale, former VP of Marketing of Virgin America, advisor to exciting startups and business ventures, avid speaker, and also the author of the best-selling book, Your Network is Your Net Worth. Porter is someone whom I personally admire and have also had the good fortune to work with over the years. With Porter, no matter what she’s working on, everything begins and ends with people. She shares her recipe for success…

5 Predictions about Influence Marketing

5 Predictions about Influence Marketing

Brian Solis is among the first analysts to study and define digital influence. Over the years, he’s made his work freely available. Recently, European-based marketing software company Augure asked Brian to comment on the future of Influence Marketing. The article was just published and it also featured the thoughts of well-known marketing experts including… – Kevin Dugan, Director of Content, Empower MediaMarketing – Arik Hanson, principal, ACH Communications – Roxane Papagiannopoulos, President at RMP Media Analysis – Frank Strong, Communications Director at LexisNexis…

You’ve got Klout!?

You’ve got Klout!?

Digital influence is one of the most fascinating and widely debated trends in social media today. Whether or not you agree with the idea of assigning a score to individuals based on their actions in popular social networks, the reality is that Pandora’s Box has already been open. People check the scores like investors check stock prices. Brands reward “influential” consumers with products and services. Employers consult scores to lure seemingly more qualified candidates. This is already happening and as…

The Pillars of Influence and How to Activate Cause and Effect

Digital Influence is one of the hottest trends in social media and it is also one of the least understood. Klout, PeerIndex, Kred among many others are investing millions of dollars to understand how our social media activity translates into influence. The market for influence is only heating up with more entrants expected to debut and acquisitions or mergers likely on the horizon. Within the last 90 days alone, Klout took in a Series C of $30 million from Kleiner…

Report: The Rise of Digital Influence and How to Measure It

About three weeks ago, I celebrated my first anniversary as Principal Analyst of Altimeter Group. And, it is with great pride that I mark the occasion with the release of my first official Altimeter report, “The Rise of Digital Influence.” Not a traditional market report, it was written as both a primer and a how-to guide for businesses to spark desirable effects and outcomes through social media influence. We live in a time when social networks such as Facebook, Twitter,…

5 Trends That Will Change CRM

I was recently asked to join a group of experts to contribute thoughts on trends driving the evolution of CRM over the next five years. I must say, that it’s a group of individuals whom I not only respect, but also am lucky enough to know in the real world. – Ray Wang, Principal Analyst & CEO at Constellation Research – Brent Leary, Owner at CRM Essentials – Esteban Kolsky, Principal & Founder at ThinkJar LLC – Denis Pombriant, CEO…

The State of the Blogosphere 2011

Part 14 in a series introducing my new book, The End of Business as Usual…this series serves as the book’s prequel. When you think about social media, what do you envision? Twitter, Facebook, Youtube, Foursquare? If you’re like me, blogs would have made the top of the list. But how can blogs survive in a time when the attention of connected consumers is not only precious, it’s elusive. After all, people can read no more than 140 characters at a…

Who Are the True Digital Movers, Shakers, and Influencers?

This is a guest post by Magdalena Georgieva of HubSpot, a marketing software company based in Cambridge, MA. What makes one voice louder than the other? While this is a simple question, it often takes us to a nuanced answer. Being aware of these nuances is essential in the world of marketing. If your voice is louder than mine, it could be either because you can reach more people than me or because you can reach the right people. In…

The Illusion of Importance

Guest post by Francisco Dao Most people view the social web as a tool for bringing people together and sharing ideas. They credit it with everything from democratizing media to enabling the protests of Arab spring, but they fail to see how these same community building attributes can fuel dangerous thought bubbles and lead us down paths of extremism. By providing a forum for everyone, the web – especially social web platforms – allow us to connect with people we…

How do you increase social influence? Don’t think about the score

Influence: The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself. Digital influence is a controversial topic. At the heart of the matter is this idea of influence and it raises questions and doubts as to whether or not the ability to cause effect or change behavior is truly measurable. Regardless of the answer, we are introduced to a new reality of social networking, an era where our actions and…

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