Studying the impact of innovation on business and society

Tag: influence

Who Are the True Digital Movers, Shakers, and Influencers?

This is a guest post by Magdalena Georgieva of HubSpot, a marketing software company based in Cambridge, MA. What makes one voice louder than the other? While this is a simple question, it often takes us to a nuanced answer. Being aware of these nuances is essential in the world of marketing. If your voice is louder than mine, it could be either because you can reach more people than me or because you can reach the right people. In…

The Illusion of Importance

Guest post by Francisco Dao Most people view the social web as a tool for bringing people together and sharing ideas. They credit it with everything from democratizing media to enabling the protests of Arab spring, but they fail to see how these same community building attributes can fuel dangerous thought bubbles and lead us down paths of extremism. By providing a forum for everyone, the web – especially social web platforms – allow us to connect with people we…

How do you increase social influence? Don’t think about the score

Influence: The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself. Digital influence is a controversial topic. At the heart of the matter is this idea of influence and it raises questions and doubts as to whether or not the ability to cause effect or change behavior is truly measurable. Regardless of the answer, we are introduced to a new reality of social networking, an era where our actions and…

Do Sponsored Tweets Work? @CharlieSheen Shows Us the Money

Money doesn’t grow on trees, but it does grow on Tweets… The world knows quite well that #tigerblood flows through the veins of @CharlieSheen. We’re also learning that the color of #TigerBlood is green, as Charlie proves to the world that paid Tweets not only sell, they work.  Ad.ly, the social media talent agency to the stars, is largely recognized for its work in merging celebrity endorsements with Twitter, introducing us to an era of sponsored Tweets from the people…

The Year of Understanding Influence

2010 was the year where we revisited not only the definition of influence, but also deeply explored its meaning in today’s social economy. What represented an ongoing series of virtual global summits on the topic, influence was scrutinized as a way of better understanding its role in new media. It goes beyond academic study however. Influence permeated the realm of the masses and suddenly, we the people, were gifted with the opportunity to voice what moved us. In doing so,…

The Dawn of the Social Consumer

Tweet…ReTweet Like Share Check-in Group buy QR code scan Augmented reality RFID What may sound like buzz words or mere hype, is actually the beginning of the end of business as usual. Welcome to the rise of the social consumer and a new era of social commerce. Look at the picture above and think about how physical and online stores can integrate the social graph into the shopping experience right now. The possibilities are limitless and we can introduce everything…

(R)evolution Episode 6: Philip Kaplan on Social Commerce and Influence

Welcome to the (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media.  Episode 6 features an interview with good friend Philip Kaplan otherwise known in the industry as Pud. Philip earned worldwide success as the founder of the infamous F*ckedCompany.com that chronicled the flameout of Web 1.0 excess, one company at a time. Kaplan went on to start several ventures including AdBrite, the largest independent ad exchange. While…

Exploring and Defining Influence: A New Study

Influence is bliss… The socialization of media is as transformative as it is empowering. As individuals, we’re tweeting, updating, blogging, commenting, curating, liking and friending our way toward varying levels of stature within our social graphs. With every response and action that results from our engagement, we are slowly introduced to the laws of social physics: for every action there is a reaction – even if that reaction is silence. And, the extent of this resulting activity is measured by…

What Makes an Influencer?

Influence is the subject of some of important conversations lately. Each time we surface questions, answers and new thinking that starts to reshape the landscape for how businesses view, define, and embrace influence. The socialization has democratized content and equalized influence. As such, we are at the inception of an an era when everyday people are presented with an opportunity to earn authority, trust, and leadership based on their actions and words. I’ve partnered with Vocus to take the conversation…

Influencing the Influencer

The competition for attention is focused on social networks as brands vie for awareness and consideration. Establishing a presence in Facebook and Twitter is as necessary as it is trivial. In the great social land grab, many organizations are missing true opportunities to connect with the fifth P of the marketing mix, people. It’s less about communicating with those individuals who are already following you online and more about those who aren’t. To excel in social media, engagement has its…

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