Studying the impact of innovation on business and society

Tag: influence

Do Sponsored Tweets Work? @CharlieSheen Shows Us the Money

Money doesn’t grow on trees, but it does grow on Tweets… The world knows quite well that #tigerblood flows through the veins of @CharlieSheen. We’re also learning that the color of #TigerBlood is green, as Charlie proves to the world that paid Tweets not only sell, they work.  Ad.ly, the social media talent agency to the stars, is largely recognized for its work in merging celebrity endorsements with Twitter, introducing us to an era of sponsored Tweets from the people…

The Year of Understanding Influence

2010 was the year where we revisited not only the definition of influence, but also deeply explored its meaning in today’s social economy. What represented an ongoing series of virtual global summits on the topic, influence was scrutinized as a way of better understanding its role in new media. It goes beyond academic study however. Influence permeated the realm of the masses and suddenly, we the people, were gifted with the opportunity to voice what moved us. In doing so,…

The Dawn of the Social Consumer

Tweet…ReTweet Like Share Check-in Group buy QR code scan Augmented reality RFID What may sound like buzz words or mere hype, is actually the beginning of the end of business as usual. Welcome to the rise of the social consumer and a new era of social commerce. Look at the picture above and think about how physical and online stores can integrate the social graph into the shopping experience right now. The possibilities are limitless and we can introduce everything…

(R)evolution Episode 6: Philip Kaplan on Social Commerce and Influence

Welcome to the (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media.  Episode 6 features an interview with good friend Philip Kaplan otherwise known in the industry as Pud. Philip earned worldwide success as the founder of the infamous F*ckedCompany.com that chronicled the flameout of Web 1.0 excess, one company at a time. Kaplan went on to start several ventures including AdBrite, the largest independent ad exchange. While…

Exploring and Defining Influence: A New Study

Influence is bliss… The socialization of media is as transformative as it is empowering. As individuals, we’re tweeting, updating, blogging, commenting, curating, liking and friending our way toward varying levels of stature within our social graphs. With every response and action that results from our engagement, we are slowly introduced to the laws of social physics: for every action there is a reaction – even if that reaction is silence. And, the extent of this resulting activity is measured by…

What Makes an Influencer?

Influence is the subject of some of important conversations lately. Each time we surface questions, answers and new thinking that starts to reshape the landscape for how businesses view, define, and embrace influence. The socialization has democratized content and equalized influence. As such, we are at the inception of an an era when everyday people are presented with an opportunity to earn authority, trust, and leadership based on their actions and words. I’ve partnered with Vocus to take the conversation…

Influencing the Influencer

The competition for attention is focused on social networks as brands vie for awareness and consideration. Establishing a presence in Facebook and Twitter is as necessary as it is trivial. In the great social land grab, many organizations are missing true opportunities to connect with the fifth P of the marketing mix, people. It’s less about communicating with those individuals who are already following you online and more about those who aren’t. To excel in social media, engagement has its…

Please Repeat: Influence is not Popularity

…and popularity is not influence. In social media, influence has taken center stage. With the spotlight perfectly fixed on the “me” in social media, a large shadow is now cast over the “we” that defines the social web. As individuals begin to realize the possibilities and benefits that surface as a result of building connected social graphs, a very public exploration to find the balance between influence and popularity unfolds. What’s clear in this chapter of the ever-evolving Web is…

Influence is Bliss: The Gender Divide of Influence on Twitter

Influence is a controversial topic and its measurement and definition are increasingly scrutinized as social media democratizes one’s ability to earn stature and prominence in new online societies. There’s a clear delineation between influence and popularity and it’s important to understand that in social networks, influence is not derived by the quantity of followers, friends, clicks, or “likes.” Nor is it discernible by the frequency of which one participates in their respective communities. While these serve as indicators of influence,…

The Problem With Influence

Guest Post by Damien Basile, Read his blog | Follow him on Twitter Just recently Fast Company launched a contest to find the most influential people online. I say contest because that’s what it is. People vote if they’re encouraged or reminded to do so. The prize for “these” influencers is that the winners get their photo in Fast Company in varying sizes according to who is more influential (aka has more votes). I suppose the  The more influence, the…

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