Broadcast and print media and the services that support the creation and distribution of information are not dead and Social Media is not going to get indicted for holding the smoking gun.
These powerful, influential, and age-old industries are however, undergoing some of their most radical transformations and metamorphoses in order to adapt to the elusive and rapidly shifting information landscape.
Money is migrating away from traditional media as well as the industries and services that support it – from creation to distribution.
Every now and again a reporter or blogger decides to shake up the PR industry by showcasing how we FAIL, flop, or simply when we do things wrong. Some do so out of anger, others are genuine in their desire to help, while some are simply tired and do so out of spite.
2006 – 2007 saw the rise of new media and it has been nothing short of disruptive for journalists, communications professionals, newsmakers, and the people formerly known as the audience.
I’m sure this isn’t news to you. After all, you’re reading this blog, which says that you’re already part of the new media movement and are mostly likely creating your own media as well.