Studying the impact of innovation on business and society

Tag: infographic

The Social Compass is the GPS for the Adaptive Business

Over the years, I’ve written extensively about the need to extend opportunities in social media beyond marketing and customer service to set the stage for the social business. I believe that the impact lies beyond the socialization of business; it introduces us to a genre of an adaptive business, an entity that can earn relevance now and over time by listening, engaging, and learning. In October 2009, I worked with JESS3 to visualize corporate transparency and authenticity for the release…

Exploring the Twitterverse

Happy New Year! Twitter officially launched to the public in July 2006. By 2008, the universe of applications developed to enhance the Twitter experience was boundless. While the ecosystem was burgeoning with apps, the ability to track and manage the apps designed for specific purposes was elusive. I spent the better part of Fall 2008 studying and organizing the available Twitter apps available for new marketing, community management, and customer service professionals. Once organized, I published Twitter Tools for Marketing…

1 2
Join the Newsletter

Sign up for the newsletter.

Stay Connected