Posts Tagged ‘innovation’

In 2016, Resolve to ‘Disrupt Yourself’

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Guest post by Whitney Johnson (@johnsonwhitney), author of Disrupt Yourself

Oft-spoken though it is, ‘disruption’ is not a catchword; it’s a powerful force transforming organizations, communities, and ultimately the world. But it starts small, as an individual choice to change. Companies and organizations don’t disrupt unless their people do.

The Future of Retail: Stop Iterating and Start Innovating

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The team at OneStop invited me to Los Angeles to speak to a wonderful group of digital marketers, etailer/retailer, search and commerce strategists.  Among the many things I’m studying and speaking about these days, the future of retail is fascinating to me personally and professionally.

The future of retail isn’t just about new technology, the latest gadgets and all of the incredible startups that are pushing retail, commerce and everything else forward. It’s also shaped by connected/mobile customers who are more discerning, elusive and sophisticated.

Customer Experience is the Sum of Emotional Reactions

As 2015 drew to a close, I flew to Düsseldorf from London to close out NEOCOM, an annual event for multichannel retail and commerce. There I spoke about “retail re-imagined,” redesigning the online and offline shopping experience based on the incredible technology and behavioral trends playing out now and over the next few years.

Following the event, I met with the NEOCOM team to shoot a short three-minute video that I would love for you to see.

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The Insider’s Guide to Digital Transformation and the Path to Innovation

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For those who do not know, Altimeter Group was acquired by Prophet, a brand strategy consultancy, in July 2015. The partnership doesn’t change Altimeter’s agenda. In fact, our research will only expand and scale.

Recently Prophet hosted an event to discuss trends in customer experience and digital transformation. It was held in Minneapolis with some of the top local companies in attendance. Co-presenting with me was Chris Finlay, Director of Experience Design and Product Innovation UnitedHealth Group, and author of Getting To Thank You: A Practitioner’s Guide to Innovation. Prophet Chief Digital Officer Chan Suh served as moderator.

Why Customer Experience is The Catalyst for Digital Transformation

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As a digital analyst, I spend a lot of his time thinking about the future of customer experience. So much so that my next book attempts to rethink the term “experience,” X:The Experience of Business Meets Design. “X” explores experience architecture the various ways companies can design meaningful and shareable experiences in every moment of truth.

The Moment of Truth: Connected Customers and How to Re-Imagine Customer Experiences

And then one day, it happened. Customers changed. How they make decisions changed. What they value and how they want to do business changed. The funny thing is…we didn’t. Now we can and a new generation of technologies and services make it possible to not only react but lead customer experiences moving forward.

To effectively compete in the digital economy, you are left with no choice; become customer-obsessed or lose! Every moment-of-truth counts when it comes to customer loyalty. For some, this paradigm shift will be easy. For many, you will have to re-think your business model.

No One Will Remember Your Failures; Everyone Will Remember Your Success

No one will remember your failures, but everyone will remember your success. If they do bring up your failures and not your successes, question the value they bring into your world and move forward.

We live in a time when disruption is happening to us or it can happen because of us. Sometimes the past holds us back and sometimes we let fear undermine our ideal future. But, this is the time to change the future. Think about it…what would your future self tell you today?  I believe that now’s the time to question everything. As such, rules can be broken giving way for iteration to evolve into innovation.

Skully Systems is About to Change How We Drive

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Skully Systems changed my life and I don’t say that lightly. I’m a motorcycle enthusiast. I’m also a father. Most of the time my bikes stand proudly in my garage showcasing their beauty for an audience of one. I ride on occasion, usually an exceptional opportunity that manifests in the form of weather, stress and guilt. But even then, as I get older, the rides become less frequent, shorter and less ambitious. With the AR-1, Skully is going to change that now and over the years to come as it evolves in capability and prominence.

Apple Still Lives in the Shadow of Steve Jobs and That’s a Problem for Its Future

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Don’t be fooled by the coming iWatch.

Don’t see Apple’s new TV product as the dawn of a new era of Apple innovation.

The new products you’re going to see from Apple this year and next are the final new designs coming to fruition from Steve Jobs’ vision. And, that means that in just a few short years, Apple is at risk of losing its throne as the world’s most valuable brand.

2014 – The Embolden Years: Change agents lead the way for digital transformation

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Happy New Year!

2014 is upon us and it’s once again time to share our (Altimeter Group) predictions for the year ahead. Except this time, predictions are moved aside in favor of important trends that are on the horizon. Let’s use this time together wisely in the hopes of prioritizing our investments in relevant strategies and the time and resources necessary to bring them to life this year and next.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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