AInsights: Executive-level insights on the latest in generative AI…subscribe here. Google is exploring options to charge for “premium” features powered by generative artificial intelligence (genAI), which could rock its core search business and the search industry at large. The idea is to introduce value-added AI services into its premium subscription, which also offers Gemini AI assistant in Gmail and Google Docs. Google’s traditional search engine would remain free to users, supported by advertising. But charging for enhanced search features could…
Coronavirus is bringing live social media video and humanity back into the spotlight
During a pandemic, when you’re asked to stay home for a long period of time, it’s only natural that humanity would find ways to come together. To say that people would flock to the internet, on-demand video, and social media was a given. When it comes to work, it was inevitable that employees would convene around remote working, messaging, and virtual meeting platforms. Conversations about enterprise social networks (ESNs) from the “enterprise 2.0” days are even making a comeback. Now,…
Marketing Tech News Highlights Brian Solis’ Views on Hiding Instagram Likes
A globally significant piece on UK platform MarketingTech titled “Instagram confirms it is hiding likes in the US: The agency and analyst perspective,” includes Brian Solis’ insights on the impact of the social media platform’s decision to – in some instances – begin hiding “likes” and other information from the followers of Instagram account members. The piece quotes Instagram CEO Adam Mosseri, who stated that while many users will be able to see the number of likes a particular post…
Tom’s Guide Asks Brian Solis for His Thoughts on Instagram as 1 of 15 Best Tech Products of the Past Decade
Heading into 2020, Tom’s Guide featured its review of “The 15 Best Tech Products of the Decade.” One of the top innovations named was Instagram (2010). No app satiates our scrolling compulsions quite like Instagram. When the social media platform debuted in 2010, its signature filters and grid layouts didn’t feel exclusive to photographers. With improving smartphone cameras, anyone could share snippets of their life in tiny squares. Tom’s Guide reached out to Brian Solis for his take on why…
Talking Influence Article on Instagram Hiding Likes Includes Response Quote From Brian Solis
Solis is quoted among numerous industry experts in a Talking Influence piece by Joele Forrester on Instagram test hiding like counts globally – and what the change could mean for the future of the social media platform. The article is called “Industry Responds to Instagram Hiding Likes.” Forrester begins by explaining that back in April 2019, Adam Mosseri, CEO of Instagram, announced that Instagram will be testing hiding likes from the public eye in certain countries. While the platform has…
The Beginning of the End of Likes: Instagram Expands Tests Removing Likes from Public View to U.S.
Instagram CEO Adam Mosseri announced that the platform will start hiding “likes” for some U.S. users starting this week. This is an extension of a rolling test in seven countries around the world over the last several months. This is the moment that Mosseri shared the news. As you can hear from the audience reaction, it’s unclear how the market is going to react.https://twitter.com/WIRED/status/1192962986224128005 At face value, the move is commendable. Hiding likes is aimed at helping Instagram become “the…
Brian Solis’ Influence 2.0 Report Referenced in TopRank Marketing Blog Article on Inspiring Examples of B2B Influencer Marketing
Solis’ research report, Influence 2.0: The Future of Influencer Marketing is referenced in a comprehensive article by Lee Odden of the TopRank Marketing blog titled “Inspiring Examples of B2B Influencer Marketing in Action. To help illustrate how business brands TopRank Marketing works with are driving results with influencer marketing, the author pulled together ten examples of B2B companies that represent a mix of approaches and performance outcomes. The companies include Prophix, DivvyHQ and Introhive. In a section titled, “Where Does…
CMS WiRE – Why Nano-Influencers Are a Social Media Marketers Secret Weapon
Although it may seem counter-intuitive for marketers to approach an individual with a small following, nano-influencers can be important assets that help boost your brand’s social engagement strategy. According to research by Brian Solis, principal analyst at Altimeter Group, only 32 percent of consumers follow big-name influencers, compared to 70 percent who are influenced by their family and friends online.
Fortune: Advertisers Are Giving People With 1,000 Instagram Followers Endorsement Deals
Fortune magazine recently looked at the phenomenon of advertisers offering endorsement deals to Instagram members with large followings, quoting from Brian Solis’ thoughts on the subject.
Whatagraph: 10 Fresh Ways To Be More Visible on Instagram
Pam Neely of analytics app Whatagraph.com recently used Brian Solis as a case example, in an article on new ways companies can be more visible on Instagram.
