Posts Tagged ‘intent’

The Predictive Web

From intent to purpose…

Good friend Jeremiah Owyang recently wondered whether or not the real-time Web was fast enough to keep pace with our insatiable appetites for information and connectivity. As such, Jeremiah introduced the emergence of what he refers to as the “Intention Web.”

With event planning features, like Facebook events, upcoming.org, we’re starting to see people make explicitly public remarks on what they want to do, when, and with who.  Welcome plancast.com a startup by Mark Hendrickson formerly of Techcrunch who created this simple website that allows people to broadcast what they plan to do next using Twitter or Facebook.

ABOUT ME

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

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