Studying the impact of innovation on business and society

Tag: interaction

Tracking Brands on Twitter to Improve How You Listen and Engage

Recently, I reviewed Twibs, a directory that lists all brands and businesses currently using Twitter. Electric Artists released Tracking Twitter, a new app that is a real-time listing of the top brands, media, television, entertainment, and celebrities that the team is currently following on Twitter. While this service offers appeal as a directory for consumers seeking their favorite brands and personalities on Twitter, it’s much more promising as a real-time monitor of how businesses, media properties, and celebrities are using…

Is Twitter a Viable Conversation Platform?

Twitter has us in a flutter. Ev Williams, Biz Stone and team have created something so significant, that it’s changing how millions of people communicate with each other – and it’s only growing beyond imagination. Twitter boasts a substantial community that is emphatically hyperactive, evangelical, and religiously loyal – all in productive and positive ways. The first two legitimate competitors, Jaiku, acquired by Google, and Pownce, a company co-founded by Digg’s Kevin Rose, ultimately learned that Twitter’s momentum was untouchable….

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