ROI: How to Measure Return on Investment in Social Media

• February 22, 2010
• 446 Comments

What follows is the entire version of my recent post on Mashable, “The Maturation of Social Media ROI“

Over the years, Social Media experts attempted to redefine ROI for a new era of influence. While some introduced alternative philosophies for measuring the nuances tied to social media, others wondered aloud whether ROI simply wasn’t necessary as the tools and methodologies for analyzing yields didn’t yet exist. And furthermore, by focusing on justification and metrics, we were distracted from the primary objective of building relationships and cultivating dialogue.

Twitter Inspires a Dedicated and Thriving Startup Economy

• June 16, 2009
• 38 Comments

Twitter continues to amaze us. Its constantly evolving examples of change and connectivity persevere and reinforce how the “little microblog that could” is transforming media and communications while also silencing the most dubious of critics.

At the same time, I’m confident that through our pioneering efforts and innovative  developments, we also continue to amaze the team behind Twitter itself.

As Jack Dorsey shared in his keynote today at the 140 Characters Conference in New York, “Expect the unexpected. Sometimes, be the unexpected.”