Posts Tagged ‘ipad’

The future of TV is more than social, it’s a multi-screen experience that needs design

The future of television is much more than social; much in the same way that the future of media is too, more than social. Social is a fabric; it connects the individual nodes that make up the human network. But, social however, is not a means to an end. And, as such, the same is true about the working theories driving Social TV. Understanding the role social plays in how viewers connect with programs and other people is essential to defining the future of television.

Are you a content consumer or creator?

You’ll soon learn why I’m posting shorter, but more frequent posts…In the mean time, I wanted to share with you something I’ve been thinking quite a bit about these days.

Think about the generation or two before us. A significant portion of free time was spent consuming media. From print to broadcast, everyday people simply digested information and content presented to them. But then, everything changed. We were gifted with the ability to share what we think, feel, and experience, on demand. The democratization of information was finally upon us and we the people would ensure that our voices would be heard and felt. This was our time, quite literally as Time Magazine named “us” as the person of the year.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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