Posts Tagged ‘itredux’

Introducing Office 2.0OLS

apple-1984-still

Last year, at Ismael Ghalimi’s Office 2.0 Conference in San Francisco, I was more than encouraged about the future of shifting from a traditional PC/server software-based architecture to an anywhere, anytime Web-based collaborative office. 2007 is the new 1984 – meaning Office 2.0 applications represent to consumers what Apple meant to PC users over 20 years ago.

Office2.0 version 1.5, Additional Insight from Day One

office20logo

The other day, I was reading Read/Write Web before heading up to Office 2.0 and Richard McManus posted some great questions to stimulate dialogue and create a forum for truly interesting market and technology analysis.

Does Office 2.0 represent a revolution, a paradigm shift? Or just incremental improvement on Microsoft Office?

What Office 2.0 apps and services best represent the paradigm shift of Office 2.0 to you?

Do you agree that Google’s web-based office apps are more evolutionary than revolutionary?

Office 2.0 Kicks off in San Francisco

office20logo

The Office 2.0 reception kicked off last night at SF MOMA. It was actually a grand affair, at least by Web 2.0’s more humbled event precedents.

It truly drew an all-star crowd and the dialogue in there was pretty enlightening.

10/10/06 Office 2.0 Reception at MOMA
Ismael Ghalimi

10/10/06 Office 2.0 Reception at MOMA

10/10/06 Office 2.0 Reception at MOMA
Chris Heuer and Tara Anderson

10/10/06 Office 2.0 Reception at MOMA
Steve Gilmor

Aside from discussing business models, technology, the state of Web 2.0, and the future of Office 2.0, it was also room-filled with familiar faces and friendly conversation among thought-leaders catching-up in-between product development cycles, company launches and events.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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