Posts Tagged ‘ivp’

SnapChat Targets Tweens with SnapKidz – Hide your kids, hide your wife, hide your husband…

Snapchat has yet to show any signs of self-destructing. In fact, it’s blowing up. Nielsen recently reported that Snapchat had more than 8 million unique users in May 2013 with adults on Nielsen’s U.S. panel accessing the app on average 34 times that month. Snapchat now sees 200 million snaps exchanged per day, up from 60 million in February. According to my good friend Jennifer Van Grove at CNET, that places Snapchat in the league of the majors. Facebook for example,sees 350 million photo uploads per day.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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