- September 13, 2006
- 4 Comments
On the heels of its official launch, Social Media Club (SMC) formed the Media Release Working Group to begin development of the hRelease , a new standard for modernizing the traditional press release for a Web-centric world.
The Media Release Working Group will work closely with the Microformats community, while evaluating other technologies such as XPRL, XBRL, and NewsML to establish a standard way of organizing, tagging, distributing, and sharing ‘official’ organizational communications among blogs and other online communities. The group intends to present an initial draft specification on November 2nd at the Society for New Communications Research Symposium in Boston.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.