Studying the impact of innovation on business and society

Tag: jennifer leggio

Social media consultants: A call to action

Guest post by Jennifer Leggio, Read her blog | Follow her on Twitter Source: Shutterstock If you’re dubbed a social media expert these days it’s almost like getting marked for professional death. It’s become even more popular to deny social media expertise as it has to claim faux expertise. Which means that the snake oiliest of the social media expert types have tried to give themselves a bit more oomph: they use the term consultant. Social media expertise in general…

Social Media News: Remember the Tortoise not the Hare

Guest post by Jennifer Leggio – Read her blog | Follow her on Twitter The recent Twitter attacks have truly shown the ugly social media. Oh, you think I am talking about the hackers, don’t you? No, not them. I’m talking about the bloggers and the tweeters. I am talking about us. There seems to be a constant race in social media. Is Twitter down? You must be first to blog about it. Is Twitter back up? You must be…

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