Studying the impact of innovation on business and society

Tag: Jeremy+toeman

Thank You for Bringing Attention to the Need for Change

The conversation regarding the need for evolution in PR still rages on (with the SMR aka hrelease at the center of the controversy.) Some bloggers “get it,” others are forcing us to do a better job explaining what we’re actually doing, while some (and the people who read their blogs) completely miss the point. If anything, this conversation demonstrates why the blogosphere (and most importantly, people) will chew-up and spit-out traditional PR and corporate marketing types – without thinking twice….

Enough Already: Getting the Social Media Release All Wrong

After spending a week writing “Social Media Killed the Press Release Star,” which painstakingly explains in great detail the need to improve the content and overall relevance of PR and press releases as well as putting a microscope on why the hell a social media (or let’s just call it “an overhauled”) release WILL exist, people still don’t get it. Good friend, Stowe Boyd wrote an interesting post that I’m afraid is drawing the wrong kind of attention to an…

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