Posts Tagged ‘joe fernandez’

You’ve got Klout!?

Digital influence is one of the most fascinating and widely debated trends in social media today. Whether or not you agree with the idea of assigning a score to individuals based on their actions in popular social networks, the reality is that Pandora’s Box has already been open. People check the scores like investors check stock prices. Brands reward “influential” consumers with products and services. Employers consult scores to lure seemingly more qualified candidates. This is already happening and as a result, there’s much to learn.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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