Studying the impact of innovation on business and society

Tag: journalist

Introducing MicroPR, A PR Resource for Journalists, Analysts and Bloggers on Twitter

In the era of the Social Web, transparency, engagement, and a commitment to authentically connect people to your story are essential principles for practicing successful and meaningful Public Relations. Concurrently, the socialization of media is creating new communities and communications channels that are empowering journalists, bloggers, analysts, as well as everyday people, to actively and passionately contribute, share, and discover the stories around us. It’s changing the information ecosystem. Media and communications professionals must stay connected and work together now…

The Evolution of the News Business – Did the New York Times Miss the Point?

The Business of News Chapter I – The Town Crier Chapter II – The Printing Press and Newspapers Chapter III – Radio Chapter IV – Television Chapter V – The Web Chapter VI – Mobile Alerts Chapter VII – Blogs OK, yes it’s just a crude and simple representation of the evolution of news. My point is that blogs are merely the latest chapter, and not the only means for breaking news today. I think the New York Times neglected…

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