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Tag: journalists

The Evolution of Social Media Releases

The conversation about Social Media Releases (SMRs) as well as the tools to create them continue – albeit slowly. Each time someone introduces something new, we place a new stake in the ground and reignite an important conversation. Maggie Fox released a new Social Media service called Digital Snippits(tm). Congratulations Maggie, it’s a very polished and useful solution that will help your clients expand their options when running proactive communications campaigns. And, I’m being genuine when I say that Maggie…

The New Rules of Breaking News, Beware of Embargoes

Part Four of a series discussing blogger relations, “Building a Bridge Between Your Story, Bloggers, and People.” Scroll to the bottom to read this article with a white background. The New Rules of Breaking News was written to open your mind and unlock creativity when introducing new products and services. It subscribes to the notion that there isn’t one “audience” to any given story or campaign. There are opportunities outside of the usual routine of drafting press releases and blasting…

The New Rules for Breaking News, Robert Scoble Should be in PR

Part Three of a series discussing blogger relations, “Building a Bridge Between Your Story, Bloggers, and People.” Now that blogging is crossing over into the mainstream, certain bloggers have earned a right of influence and clout that rival many of the top journalists. Good friend Robert Scoble recently discussed the subject of blogger relations, embargoes and the process of news and launches in tech PR. Scoble, for those who may or may not know, is probably the one of the…

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