Posts Tagged ‘kdpaine’

A New Mindset is Needed

Guest post by Katie Delahaye Paine: Follow her on Twitter | Visit her site


Source

There’s been a great deal of discussion of late both here and in other forums about the blurring lines between advertising and editorial and the implications for both relationship building and sales. As a measurement geek (or queen, which ever you prefer) my response is generally – who cares what you call it, focus on the results. Is what your doing selling stuff, saving money, or making you more efficient?

Read More

ABOUT ME

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

The New Book
The End of Business as Usual



Amazon | Barnes & Noble

Engage v2



Amazon | Barnes & Noble | Books a Million | Borders

Get the App: iPhone and Android


Get the App

RECENT TWEETS

Recent Comments:

FLICKR FEED

  • A working formula for Trust
  • Brian Solis: My Pandovatar for Pandodaily.com by @shanesnow
  • A sketch of my talk at SMBEB in Oakland by Irene Nelson
  • Brian Solis at the Vitrue Client Summit

SPEAKING ENGAGEMENTS

ARCHIVE

CATEGORIES