In part 2 of my discussion with Revision3 CEO Jim Louderback, we review the importance of community in the very fabric of the programming and overall production. As Jim explains, Revision3 got its name from the idea that television is undergoing its third revision. Revision 1 was the three broadcast networks. Revision 2 was cable television, which as Jim highlights, helped bring television closer to the audience. Revision 3 is rooted in “breaking the fourth wall,” a popular expression in theater for connecting the seated audience with the performance on stage. Internet television opens up a new paradigm for connecting through the camera to PCs and mobile devices. The new era of content producers must create content that’s not only engaging but participatory. Content merely becomes one pillar of community.
There’s a new kid on the block and the edglings are a twitter over whether there’s room for another player in the presence application market. Pownce, the latest brain child from Digg founder, Kevin Rose, is off to a whirlwind start, with many asking whether or not it is already the “new” Twitter and Jaiku Killer.
While I’m here at DEMOfall, I missed the Revision3 launch party. Scott Beale captured the event, and by looking at his pictures, I absolutely wish I could have been in two places at once.
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.
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