Alison DeNisco Rayome of tech publication ZDNet recently did a look at clothing retailer Neiman Marcus’ efforts at tech innovation, and interviewed Brian Solis about the details.
Please Repeat: Influence is not Popularity
…and popularity is not influence. In social media, influence has taken center stage. With the spotlight perfectly fixed on the “me” in social media, a large shadow is now cast over the “we” that defines the social web. As individuals begin to realize the possibilities and benefits that surface as a result of building connected social graphs, a very public exploration to find the balance between influence and popularity unfolds. What’s clear in this chapter of the ever-evolving Web is…
