Posts Tagged ‘language’

Going Global by Going Local: Why localization improves engagement

Part 15 in an ongoing series that serves as the prequel to my new book, The End of Business as Usual

The world is becoming a much smaller place. But even with social media contributing to a globally connected society, businesses that continue to take a global approach to social content and engagement may be missing opportunities for greater resonance and relevance. While a global presence is necessary for any organization hoping to connect with customers around the world, placing reliance on one prevailing strategy is just the beginning. In any web strategy, including social and also mobile media, localization is king.

A Soliloquy: The Language of Social Media


© Tyler E Nixon (This is a striking photograph)

While I was traveling in NY for InternetWeek and DC for the Vocus conference recently, Mark Olson sent a note inviting my thoughts on a post he was authoring on the subject of authenticity versus authority. I immediately replied, “I’m in.”

This is a subject that is garnering much of my attention and contemplation as they are among the key words that orbit the social media marketing universe and are in danger of spinning off course and into a black hole of obscurity.

The Race to 1,000,000 Followers Sends Twitter and Social Media into Relevance and Irrelevance


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Updated…

It started as a simple and seemingly harmless contest. Who would be the first person on Twitter to reach 1,000,000 followers?

This wasn’t yet another follower push open to just anyone on Twitter however, not even the Weblebrities who helped propel the popular micro community to an emerging, iconic pop culture status; it was (and at the moment, still is) a race between the world’s most visible celebrities and prominent media brands.

The Domino’s Effect

Domino’s brand cultivated over 49 years…damaged in 30 minutes or less.

The latest viral video on the Web today isn’t related to an upcoming summer blockbuster, nor the next Chocolate Rain sensation or even the next Obama Girl. Today’s social video frenzy is a real time case study of what happens when the employees of a franchise use online video to inadvertently cause a global domino effect that financially and emotionally impacts other franchises, employees, customers as well as bruising the corporate brand overall.

The Conversation Index

I admire the work of Valeria Maltoni. Over the years, we’ve shared our individual ideas and vision for discovering, monitoring, and measuring relevant conversations in order to effectively chart the corporate landscape and identify opportunities for mutually beneficial engagement and learning. We’ve decided to collaborate to weave our experiences and advice into one post that we hope helps you unravel the confusion stemming from value over hype when evaluating Social Media as a channel for presenting, interacting, and observing.

Social Media Influences Buying Decisions

On the heels of my recent post, “Is Social Media Recession Proof,” Forrester released new details associated with its latest research survey that links business buyers and their process of researching solutions to Social Media.

Forrester interviewed business buyers to learn about their social activity, in this case, more than 1,200 technology buyers in the U.S., Canada, France, Germany and the U.K. with 100 employees or more in seven major industries.

A New Alternative to Twitter Search: Identifying Tweets, Trends and People Related to Your Keywords

Twazzup, a new search for Twitter, debuted recently and it just may replace you’re activity on search.twitter.com for the time being (thanks Louis Gray).

As Twitter vies for its place as your online attention dashboard, keyword search and the ability to link those discussions to real people becomes the key to relevant engagement and intelligence.

Can the Statusphere Save Journalism?

What follows is the unedited version of my latest post on TechCrunch, “Can the Statusphere Save Journalism.”

Earlier this month, I enjoyed an invigorating conversation over dinner with Walt Mossberg. Friends surrounded us, but for the majority of the evening, we were immersed in a passionate discussion that dismantled and rebuilt the potential future of media and communications.

It took me several weeks to deconstruct the essence and impact of our dialogue in order to share the experience with you.

Is Social Media Marketing Recession Proof?


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Fueled by a combination of popularity, curiosity, necessity, strategy, and trendiness, marketers are embracing a new recipe that injects a proactive, social approach to outbound communications and engagement – with or without all of the answers before they jump in. This approach, while courageous, has required faith, conviction, and champions who didn’t necessarily have access to metrics and case studies at the SMB and enterprise level. Many of the most and also least effective campaigns were implemented as a way of learning. As we all know, some Social Media campaigns have excelled while others have publicly flopped and contributed to the cynicism and fear of embracing a transparent form of open and public dialogue.

Facebook Now 200 Million Strong

f8 Press Conference - f8 Press Conference - Mark Zuckerberg
Mark Zuckerberg

Not to be outdone by the news of Twitter’s astronomical growth, Facebook’s Mark Zuckerberg announced that the popular social network has hit a noteworthy milestone, the welcoming of their 200 millionth user.

To celebrate the moment, Zuckerberg commented, “When we built Facebook in 2004, our goal was to create a richer, faster way for people to share information about what was happening around them. We thought that giving people better tools to communicate would help them better understand the world, which would then give them even greater power to change the world.”

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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