Posts Tagged ‘last mile’

Connecting the Dots: Socializing Touchpoints

We are now down to the second-to-last video where Chris Beck, founder of 26dottwo (@26dottwo) and I examine the state and future of social media.

In this segment, we outline the importance of connecting offline and online experiences. Brands must now introduce a connected series of touchpoints between traditional and new media programs to define paths and bring desired outcomes to life. However, to connect the brand strategy to the individual requires a personal approach that starts with the “First Mile” and connects in the “Last Mile.”

Video: The Great Advertising Disconnect? From Campaign to Continuum

In part eight of a series of conversations exploring the state and future of social media, Chris Beck, founder of 26dottwo (@26dottwo) and I discuss the changing landscape of advertising and engagement.

Advertising and marketing is experimenting with campaigns and engagement programs that essentially brings creative to life. It’s the fusion of influence and confluence that will define their success over time.

But how do we define success?

Video: Facebook as an Advertising Medium + Media A.D.D.

In part two of a series of conversations discussing the state and future of social media with Chris Beck, founder of 26dottwo (@26dottwo), we review the viability of Facebook as an advertising platform. The discussion brings up elements introduced in my recent post introducing the concept of The Last Mile and how everything begins with the First Mile. We also review the ever-thinning attention span (Media A.D.D.) and ideas introduced in Part Two of the Hybrid Theory Manifesto.

The Last Mile: The Socialization of Business

I’m working on developing ideas that originated when writing Engage. It didn’t make the deadline, but wanted to share them here with you for your review and also to seek your feedback…

Everything begins with a shift in perspective from viewing stakeholders as a separate entity, “us vs. them,” to a singular view of “us ” as this enlivens a new era of community-focused marketing and engagement.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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