Posts Tagged ‘london’

Why the Olympic Games Social Media Policy Failed

August 8, 2012
35 Comments

Guest point by Eric Schwartzman (@ericschwartzman) on why he believes the Social Media Policy at the 2012 London Olympics failed

First off, social media could have at least partially erased the advantage that some state-sponsored “full-time amateur athletes” from Eastern Bloc countries enjoy over self-financed amateurs from Western countries. But unfortunately the social media gag order by the IOC neutered that chance by restricting athletes from sharing posts that mention their sponsors on Facebook, Twitter, or anywhere else online. Here’s the clause:

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Social Issues

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Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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