While social and citizen media expand in influence and reach, we can’t ignore or neglect the prominence, credibility, and authority of traditional media – no matter how dearly we’re enamored with shiny new objects.
BurrellesLuce recently published its 2009 Top Media List for 2009, which includes newspapers, blogs, consumer magazines and social networks. I’ve included all but social networks below as the rankings are outdated and inaccurate. I’ll publish an updated list shortly.
Nielsen Online is reporting that nine out of the top 10 newspapers experienced growth in online traffic between December 2007 to December 2008. The average growth across the board equated to 16%.
Here’s the breakdown:
NYTimes.com
Dec 07 (000): 17,1777
Dec 08 (000): 18,187
Percentage Change: 16
USATODAY.com
Dec 07 (000): 9,939
Dec 08 (000): 11,420
Percentage Change: 15
WashingtonPost.com
Dec 07 (000): 8.478
Dec 08 (000): 9,470
Percentage Change: 12
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.
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