- November 16, 2007
- 4 Comments
Part Four of a series discussing blogger relations, “Building a Bridge Between Your Story, Bloggers, and People.” Scroll to the bottom to read this article with a white background.
The New Rules of Breaking News was written to open your mind and unlock creativity when introducing new products and services. It subscribes to the notion that there isn’t one “audience” to any given story or campaign. There are opportunities outside of the usual routine of drafting press releases and blasting news to reporters and bloggers.