Posts Tagged ‘mark drapeau’

Mark Drapeau’s New Job: Corporate Public Diplomacy via Innovative Social Engagement

Champagne and Dreams Tweetup, Ava Lounge, Dream Hotel - Mark Drapeau

Guest post by Mark Drapeau

For a good part of my career, I was a scientist researching how animal behavior is controlled by genes and neurons. Desiring something more, I got a terrific fellowship from the scientific society AAAS in 2006 and was able to conduct science and technology policy research at the Department of Defense for a few years. That experience opened my eyes to everything from the inner workings of the military, to how the government purchases goods and services, to how social technology is changing how the government conducts its operations.

Putting the Public Back in Public Relations: Crooked Monkey Style

Guest Post by Dr. Mark Drapeau – read his blog, follow him on Twitter


I hadn’t heard of the popular t-shirt company Crooked Monkey until I was invited to an exclusive party they recently held. You see, even though they get great press from actors wearing their shirts in movies and magazines talking about their fashion styles, Crooked Monkey is based in Washington, DC not widely known as the fashion capital of the country. And they wanted to do some local brand building.

Fallacious Celebrations of Facebook Fans

Guest Post by Dr. Mark Drapeau – read his blog, follow him on Twitter


Source: Shutterstock Images

Publishing “top 10″ lists is unfortunately a staple of modern journalism.  But alas, writers must drive readers’ eyeballs, even when discussing serious topics like the government.  And so we find a new list that mixes Web 2.0 with the government: “Top 10 agencies with the most Facebook fans.”  For the record, this list is topped by the White House with 327,592 fans, followed by the Marine Corps, Army, CDC, State Department, NASA, NASA JPL, Library of Congress, Air Force, and Environmental Protection Agency.  Congratulations to all these hard-working agencies.

Proactive Social Media: Filling the Information Space With Great Content

Guest Post by Dr. Mark Drapeau – read his blog, follow him on Twitter


Source

I recently gave a talk titled Free the People! at the Potomac Forum’s Government 2.0 Leadership, Collaboration, and Public Engagement Symposium in Washington, DC that generated enough interest for me to post my slide deck and write a summary for a wider audience. These thoughts constitute some of my early ideas about “offensive social media” for organizations (this talk was particularly geared towards a government audience, but the fundamentals apply to the private and public sectors more broadly).

Making Whuffie With Julia Allison

Guest Post by Dr. Mark Drapeau – read his blog, follow him on Twitter

You can’t eat whuffie, but it’s getting harder to eat without it, as Tara Hunt says in The Whuffie Factor.  For the uninitiated, think of whuffie as an alternative to money – a reputation-based currency that started as a concept in a science fiction novel, now being applied to online business. Hunt’s interesting central thesis is that in order to successfully change social capital into market capital, company employees need to be authentic community members engaging in meaningful participation where their contributions often outweigh personal gains.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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