Posts Tagged ‘mark glaser’

PBS MediaShift: Social Media Marketing

Mark Glaser (@mediatwit) is the executive editor of PBS MediaShift and also the host of 5Across. MediaShift serves as the guide to the future of the digital media revolution.

Over the years, I’ve followed Glaser’s work closely. His astute observation and poignant sense of distillation and direction help his readers and viewers understand change and evolution to make more informed decisions. Recently, we discussed the landscape, market, opportunity and pitfalls, and psychology associated with sponsored tweets, paid posts, disclosure and the new guidelines proposed by the FTC.

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ABOUT ME

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

The New Book
The End of Business as Usual



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Engage v2



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