Posts Tagged ‘market’

Market Engagement Optimization (MEO) and Net Trust Score

guest post by Chris Heuer, Creative Catalyst with AdHocnium, Director of iStrategy Labs SF and Founder of Social Media Club

Source: Shutterstock

The Problem with Marketing (and markets because of it)

For over 15 years I have been looking at the world of marketing, advertising and public relations and seeing things a bit differently. I was not alone. Countless others also saw the real need for systemic changes, or dare I say reform, across the board. The fundamental challenge became that the broad concept of “the market” was not fair nor efficient – the ones with the power (and money) won, and they often won at the expense of other’s loss.

In A Down Economy, Tomorrow’s Leaders are Born Today

Thomas Kinkade

According to news makers, analysts, and experts and their constituents, the sky is falling. You can’t run away or hide from this very grim reality.

While we are in throes of a major financial crisis, it is during the most difficult of times when character is truly tested and defined.

Panic only leads to the further declination and eradication of progress.

Yes the market is slipping.

Yes, the financial market is resetting.

The Social Revolution is Our Industrial Revolution

Broadcast and print media and the services that support the creation and distribution of information are not dead and Social Media is not going to get indicted for holding the smoking gun.
These powerful, influential, and age-old industries are however, undergoing some of their most radical transformations and metamorphoses in order to adapt to the elusive and rapidly shifting information landscape.

Money is migrating away from traditional media as well as the industries and services that support it – from creation to distribution.


Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo