Posts Tagged ‘Business – Marketing’

LinkedIn: Why We’re Hungry for Remarkable Content [Infographic]

Did you know that 4.6 billion pieces of content are produced daily?

In the last 30 years, we as humans have produced more information than in the previous 5,000.

We check our phones 110 times a day and email 30 times every hour.

Social media has overtaken everything to become the number one activity on the web.

Read More

Uber is Driving a New Generation of Collaborative Marketing


A few weeks ago, I had a very interesting conversation with Fortune’s Sarah Silbert, one that’s still resonating with me. Silbert was exploring Uber’s marketing partnerships and how they might be different than what we see from Lyft and others. Her hunch was that Uber not only amplifies “the on-demand economy—it’s also setting the pace for a new generation of brand marketing.” The story was prompted by Uber’s many partnerships with brands, specifically the promotion to launch the new BMW 7 Series. But that’s just one of many examples. Whether it’s AMEX or Uber for Kittens/Puppies, the company is exploring with many marketing models that I’m sure generate revenue in new and interesting ways.

The 10 Commandments of Content Marketing


Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares. You spend all of this time following the work of others, listening to experts who preach soundbites and executing against a programmatic calendar only to miss the very thing that connects with people…relevance.

Completely Rethinking Marketing Is Essential in Today’s Customer-Centric World


Guest post by Fred Studer (@fredstuder), Chief Marketing Officer at NetSuite

As my friend Brian Solis says, “This is a time to question everything.”

Let’s start with marketing, because it’s overdue for a revolution.

Today’s customers are in the driver’s seat – it’s a buyer’s market and the buyers are better informed than ever. Prior to making a purchase today, customers research and compare products assiduously while tapping into both the opinions of people they know directly and reviews from online communities they trust. In fact, by the time a customer engages with an organization, they may well already be 70 percent of the way along a traditional sales cycle.

When Hospitality Becomes an Art, It Loses Its Very Soul

The title is credited to Max Beerbohm, English essayist, parodist, and caricaturist best known today for his 1911 novel Zuleika Dobson. Taken from his 1918 work, Hosts and Guests, I interpret his work for a new era of hospitality. We live in a connected society now and as such, guests and the experiences they have and share, form the foundation of marketing and service. If we try to scale experiences for the sake of doing so, we miss the essence of true engagement. Instead, we connect with guests, customers, at an emotional level.

Pardon My Bluntness, The Future of Marketing is Screwed…But It Doesn’t Have To Be


The Adobe Summit in London is a pretty special event to me. A big part of it of course has to do with its location. I adore London and all of my friends, and those I’ve yet to meet, make the trip special each time. The other reason is that Adobe’s platform reaches EMEA and thus helps marketers who are pushing for change on a global scale.

Guiding the Customer Journey


Guest post by John Jantsch is a marketing consultant, speaker and author and the founder of the Duct Tape Marketing Consultant Network. His latest book, Duct Tape Selling – Think Like a Marketer, Sell Like a Superstar is available online and in bookstores May 15.

Just a few years short years ago marketers were still heavily focused on broadcasting their message to create demand for their products and services.

4 Steps to Connecting with—and Engaging—Generation C

Connected, empowered consumers—also known as of Generation C—have come to expect businesses to know them, to understand them, and to deliver what they want, where, when and how they want it.

I recently published an ebook with IBM, The Connected Consumer and the New Decision-Making Cycle, that explores the new decision making cycle of connected customers. You can download it for free here. Thanks IBM!

Audience as the New Currency: YouTube and Its Impact on Hollywood and Social Media


Guest post by Brendan Gahan (@BrendanGahan), a YouTube marketing expert. Gahan was Forbes 30 under 30 for Marketing & Advertising and has helped Fortune 500 brands with their YouTube and social media marketing.

5 Steps to Improving the Customer Experience with Big Data

Guest post by Lisa Arthur, CMO of Teradata Applications and author of the new book Big Data Marketing (Wiley). Follow her on Twitter @LisaArthur.


Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Relevance by Brian Solis
  • Düsseldorf to SFO - skimming the clouds
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo