Posts Tagged ‘mark+zuckerberg’

Mark Zuckerberg Listens and Responds to Beacon Crisis

In my last post, Facebook is a Beacon for Bad PR, I called for Mark Zuckerberg to respond using the very system which they own and operate.

“Think about it Mark. You’re sitting on a multi-billion dollar infrastructure for connecting people. Use it! Mark, learn from Steve Jobs. Write a letter and apologize.

Engage your community using the incredible social features that are designed to facilitate conversations in your network. Regain the trust of your community and watch as everyone becomes ‘a fan’ of Facebook again.

Facebook is a Beacon for Bad PR


This is part of my crisis communications 2.0 program that discusses how companies should communicate with people during the good and especially the bad times using traditional and new media.

I’ve been sitting on this post for a while, although I touched upon it at bub.blicio.us recently and also discussed it with Alan Levy on his BlogTalkRadio program last week. Robert Scoble’s plea for Facebook PR pushed me to finish it.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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