Studying the impact of innovation on business and society

Tag: mashable

Welcome to the Revolution: Season 4 Coming Soon

Welcome to the Revolution: Season 4 Coming Soon

In the four months since we wrapped Season 3 of Revolution, the production crew and I took some time to reflect on the last three years. We’ve come a long way but we believe we’re also just getting started. Changes are on the horizon for the show…and that’s a good thing. We moved the set thanks to the Four Seasons in San Francisco. We’re introducing a twist to our existing format. And the guests, well, they’re hand picked to help…

Brian Solis included on Mashable’s “25 Twitter accounts that will make you smarter”

Brian Solis included on Mashable’s “25 Twitter accounts that will make you smarter”

Brian Solis (@briansolis) joins the likes of NASA (@NASA), TEDTalks (@TEDTalks), and Melinda Gates (@MelindaGates) in Mashable’s 25 Twitter accounts that will make you smarter. Mashable picked 25 Twitter accounts that will increase one’s general knowledge in a wide range of topics: science, technology, human rights, the environment and more. According to Mashable, these individuals and general fact-toting accounts will help you engage in intelligent discussions — so you can impress your friends and family. Mashable described Solis as: “a…

Is the Golden Age of tech blogging over?

My colleague Jeremiah Owyang sure ruffled some feathers with his post claiming that the Golden Age of tech blogging is over. Aside from being a mentor and a tireless analyst, he’s also a long-time blogger. His words over the years helped blaze the trail for blogging and ultimately the micromedia bonanza that he believes is contributing to the erosion of long-form social prose. In his article, he quotes good friends Loic Lemeur, Ben Metcalfe, Ben Parr, Francine Hardaway, Chris Heuer…

14 Best Practices for Brands to Grow their Audiences in Social Media

As a consumer, you are blasted with the same request over and over, “Follow Us on Twitter, Like Us on Facebook” As a consumer however it is more than natural to ask why should I or what’s in it for me? These are questions of which a significant number of businesses cannot genuinely answer. Businesses are realizing the importance of establishing a presence on Twitter and other vibrant social networks. In many ways, hosting a branded account is now common…

21 Rules of Engagement in Social Media

What follows is a modified excerpt from Engage!, the complete guide for businesses to build, cultivate, and measure success in the new Web. Chapter 17 Social Media is reinventing marketing, communications, and the dissemination of information. For many businesses and organizations, social networks represent hallowed grounds, bringing together customers, prospects and the people who influence their decisions in a shared, balanced, and interactive medium. While businesses now have access to these rich channels, the true promise of social media however,…

ROI: How to Measure Return on Investment in Social Media

What follows is the entire version of my recent post on Mashable, “The Maturation of Social Media ROI“ Over the years, Social Media experts attempted to redefine ROI for a new era of influence. While some introduced alternative philosophies for measuring the nuances tied to social media, others wondered aloud whether ROI simply wasn’t necessary as the tools and methodologies for analyzing yields didn’t yet exist. And furthermore, by focusing on justification and metrics, we were distracted from the primary…

The 10 Stages of Social Media Integration in Business

What follows is the unabridged version of my post on Mashable, “The 10 Stages of Social Media Business Integration.“ An overnight success ten plus years in the making, Social Media is as transformative as it is evolutionary. With every day that passes, we are presented with increasing reports that showcase the impact of Twitter, Facebook, YouTube and blogs within small and large businesses alike. As a result, we can now visualize the state of adoption, understanding, and implementation in different…

The Most Influential Conversations on Twitter in 2009

What follows is the unabridged version of my current post on Mashable, “Twitter’s Most Influential Topics of 2009.” As we ring in the New Year and usher in twenty ten, let’s take a moment to reflect on the topics that defined the real-time stream in Twitter. Twitter recently published a Top 2009 Trends list which essentially symbolized a digital microcosm of culture and conversations throughout the year. In many cases, Twitter served as the “wire,” connecting us to stories and…

Social Media News: Remember the Tortoise not the Hare

Guest post by Jennifer Leggio – Read her blog | Follow her on Twitter The recent Twitter attacks have truly shown the ugly social media. Oh, you think I am talking about the hackers, don’t you? No, not them. I’m talking about the bloggers and the tweeters. I am talking about us. There seems to be a constant race in social media. Is Twitter down? You must be first to blog about it. Is Twitter back up? You must be…

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