The social media news release is rallying support. And more importantly, examples and discussions of usage are percolating throughout the blogsphere among PR practitioners and bloggers alike.
It’s no longer a matter of if, nor when, but now a matter of practice and evolution in order to determine success and failure.
twitter is the message heard around the world – so to speak or so to read.
It’s an incredible phenomenon that is spreading faster than online parodies of Snakes on a M F Plane…and in my opinion, it has to be the fastest growing social tool out there right now.
It’s everywhere, anywhere messaging so that you can stay in touch with friends, fans, stalkers, and associates whether on the Web, instant messaging, or through text messaging. Each update is broadcast simultaneously to your “friends” and “followers” so that the conversation can travel across borders and oceans faster than any blog post.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.
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