The fourth wall is the space that separates a performer or performance from an audience. A character, actor, author or storyteller “breaks the fourth wall” when they address the audience directly. As an analyst, author, blogger, podcaster and creator, I am by default, in the content business. Dedicating time to produce my work matters not if no one happens upon it. But once someone discovers my work, it must convincingly pierce the fourth wall between the medium and them to…
As a digital analyst and anthropologist, I study disruptive technology’s effect on business and society. I call this “digital Darwinism.” It’s a modern-day take of creative destruction through the lens of disruptive technology.
The effect of digital Darwinism on Corporate America is real, and it’s enlivened though evolutionary changes in people (customers, employees, and business partners) — how they think, learn, and make decisions; what they expect, prefer, and value; how they influence and are influenced. The question is, at what pace or extent is a company tracking against digital Darwinism in its industry?
We are in a new era of customer experience. Do you know how customers interact with your brand? Do you know how they feel about your services? What they tell their friends? In his new book “X: The Experience When Business Meets Design,” Brian Solis gives readers the answers. If you think your creative marketing and customer service are good enough already, think again.
It’s exactly at a place like VidCon that you realize even though “internet famous” might still smack of a lower worth than “Hollywood famous,” the line is blurring.
“[Younger millennials and Generation Z] are not watching television, they’re not reading magazines the way that younger generations did before them,” Solis said. “Their idols are these online creators because their mobile phone is their television screen.”
La palabra “fracaso” se considera en gran medida una deshonra en los Estados Unidos y en todo el mundo. Dentro de ciertos sectores, la palabra puede tener diferentes connotacionEles. Por ejemplo, en la comunidad startup, en todo el mundo, hay una filosofía predominante de que promueve la experimentación y el aprendizaje “Fail Fast. Fail Forward”.
“Digital transformation is more than just digital; it’s about remodeling businesses to be agile, innovative, and customer-centric at their core.” This is the heart of the message from Altimeter’s report by Brian Solis…
Solis says that many leaders incorrectly assume that pursuing digital transformation is the job of the IT department. “If you were to follow the findings of many other reports, you would believe that the secret to digital transformation was all about technology and how the modernization of work was the key to success. The truth is that it’s a far more human story. There are changes happening to and because of people in your markets,” he says.
“Digital transformation is a movement progressing without a universal map to guide businesses through proven and productive passages. This leaves organizations pursuing change from a known, safe approach that correlates with “business as usual” practices. Operating within the confines of traditional paradigms without purpose or vision eventually challenges the direction, capacity, and agility for thriving in a digital economy.”
“If you think of the wine and beer industries, many labels look the same — same shape, same back label, even similar websites,” Solis said. Many companies put craftsmanship above marketing, but the fact is that quality isn’t enough. “The word ‘brand’ means there’s something behind it that becomes relatable and shareable, and that takes some work,” he explained. “A great product is not going to be enjoyed if people don’t buy it and talk about it.”
Tout va passer par l’émotion que l’on aura susciter », relève ce gourou de la Silicon Valley. Les gens ne se rappellent pas de ce que vous avez fait ou dit mais ils n’oublient pas l’impression que vous leur avez laissé. Vous pouvez avoir conçu le meilleur site, inventé les produits les plus performants, cela n’aura que peu d’impact s’ils n’expriment rien pour eux. »
C’est ce qu’il démontre dans son dernier ouvrage « The Experience : when Business meets Design », un plaidoyer pour un design centré sur l’humain.