Studying the impact of innovation on business and society

Tag: media

The Domino’s Effect

Domino’s brand cultivated over 49 years…damaged in 30 minutes or less. The latest viral video on the Web today isn’t related to an upcoming summer blockbuster, nor the next Chocolate Rain sensation or even the next Obama Girl. Today’s social video frenzy is a real time case study of what happens when the employees of a franchise use online video to inadvertently cause a global domino effect that financially and emotionally impacts other franchises, employees, customers as well as bruising…

The Conversation Index

I admire the work of Valeria Maltoni. Over the years, we’ve shared our individual ideas and vision for discovering, monitoring, and measuring relevant conversations in order to effectively chart the corporate landscape and identify opportunities for mutually beneficial engagement and learning. We’ve decided to collaborate to weave our experiences and advice into one post that we hope helps you unravel the confusion stemming from value over hype when evaluating Social Media as a channel for presenting, interacting, and observing. As…

Social Media Influences Buying Decisions

On the heels of my recent post, “Is Social Media Recession Proof,” Forrester released new details associated with its latest research survey that links business buyers and their process of researching solutions to Social Media. Forrester interviewed business buyers to learn about their social activity, in this case, more than 1,200 technology buyers in the U.S., Canada, France, Germany and the U.K. with 100 employees or more in seven major industries. According to the responses, Social Media isn’t only limited…

A New Alternative to Twitter Search: Identifying Tweets, Trends and People Related to Your Keywords

Twazzup, a new search for Twitter, debuted recently and it just may replace you’re activity on search.twitter.com for the time being (thanks Louis Gray). As Twitter vies for its place as your online attention dashboard, keyword search and the ability to link those discussions to real people becomes the key to relevant engagement and intelligence. Timelines serve as our centralized activity hub and determine what we read, what we say, and who we respond to simply by the information that…

Is Social Media Marketing Recession Proof?

Source Fueled by a combination of popularity, curiosity, necessity, strategy, and trendiness, marketers are embracing a new recipe that injects a proactive, social approach to outbound communications and engagement – with or without all of the answers before they jump in. This approach, while courageous, has required faith, conviction, and champions who didn’t necessarily have access to metrics and case studies at the SMB and enterprise level. Many of the most and also least effective campaigns were implemented as a…

Facebook Now 200 Million Strong

Mark Zuckerberg Not to be outdone by the news of Twitter’s astronomical growth, Facebook’s Mark Zuckerberg announced that the popular social network has hit a noteworthy milestone, the welcoming of their 200 millionth user. To celebrate the moment, Zuckerberg commented, “When we built Facebook in 2004, our goal was to create a richer, faster way for people to share information about what was happening around them. We thought that giving people better tools to communicate would help them better understand…

The End of the Innocence?

Source The Social Web is maturing at a blurring pace, packing thousands of years of behavioral and social evolution into the span of ten years or less. Social Media has amplified our individual voices and introduced an infrastructure that connects us contextually across a myriad of social networks. We’re conditioned to participate and engage genuinely and transparently in order to foster meaningful conversations and ultimately relationships. I’d like to explore the other side of the discussion that rarely sees the…

Twitter Traffic Surges to 10 Million: The Demographics Driving the Growth

Twitter continues to defy all those who question its relevance. Exploding from 6 million visitors at the beginning of the year, ComScore released its latest numbers that portray an almost vertical ascent through the end of February 2009, hitting an astonishing 10 million worldwide. Perhaps more interestingly, is the demographics that are fueling the groundswell. According to ComScore, the majority of visitors around the world were 35 years old or older, which match Nielsen’s assessment of those groups representing the…

Introducing MediaOnTwitter: Extending MicroPR to Improve Collaboration on Twitter

Last year, Stowe Boyd and I, in development with Christopher Peri, introduced MicroPR, an online service for Twitter that connects reporters, bloggers, event organizers, authors, among others, to PR representatives when they need help sourcing content or connecting with experts in Twitter time. To date, MicroPR is followed by over 5,000 communications and marketing professionals. MicroPR extends a tweet beyond the existing followers of the person asking for help to include those following the decicated PR channel. It amplifies the…

The Decline of Newspaper Revenue and the Promise of the Human Network

It’s not news that newspaper revenue derived from advertising and subscriptions is rapidly eroding. While Madison Avenue worries about the recession and its impact on advertising in general, numbers recently published by the Newspaper Association of America indicate online advertising only continues to rise. Perhaps most interesting is the impending intersection between the decline of a 200 year old institution and a new medium competing for the same precious ad dollars for only the last 15 years. According to this…

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