Posts Tagged ‘media’

The Wall Street Journal Recommends Now is Gone

Co-Author, and very good friend, Geoff Livingston, emailed with great news. Now is Gone is listed in The Wall Street Journal as a resource for businesses looking to understand and embrace Social Media as an extension to their corporate marketing initiatives. Congratulations Geoff…I think we’re truly contributing something very useful to the community.

At the very least, and ideally, it’s all we hoped for…to be regarded by those we want to help as a resource for them. Thank you to Scott Monty for helping with the story.

Cultural Voyeurism and Social Media

Sociology – The study of human social behavior, especially the study of the origins, organization, institutions, and development of human society.

About a year ago, I wrote an article entitled “Social Media is About Sociology and not Technology.” The recognition of people versus the tools is now more critical than ever. Although, it still isn’t necessarily embodied in many of the words and work shared by fellow Social Media Marketers.

Less talk, more learning and action are required.

How Should I Read This? Is This the Future of Social Media Marketing?

Dear Brain solis, (Yes, notice the typo. I’m a smart guy, but I haven’t flirted with changing my name yet.)

XXXX provides holistic and synergistic blend of traditional online marketing and emerging social media based buzz marketing (wait, is that one sentence? And, is this a new category, Emerging Social Media Based Buzz Marketing?!), to help its clients derive maximum value from their marketing dollars.

10 Steps to Building a Better Blogger-Relations Program

Special thanks to Ann Handley at MarketingProfs for running my latest post on Blogger Relations, “10 Steps to Building a Better Blogger-Relations Program.”

What was originally supposed to be an except from my free ebook, “The Art and Science of Blogger Relations,” I wound up writing something altogether new, based on the same principles that are prevalent throughout the book.

You’ll need a premium account to read it. If you don’t already have one, you can sign up for a free, two-day pass.

Keep on Rocking in the Free World – Why I Blog

For the past year 18 months, I’ve been part of the Social Media Collective, a group of forward-thinkers sharing their thoughts, ideas, vision and observations on the rapidly evolving New Media and Social Media landscapes. The community is simply called, SocialMediaToday and it’s a tremendous resource for veterans and emerging professionals alike.

Co-Founders Jerry Bowles of Enterprise Web 2.0 and Robin Fray Carey of Carey Publishing Group have done a wonderful job of aggregating great voices into one action-packed place for everyone to share and learn together.

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New ebook: Customer Service, The Art of Listening and Engagement Through Social Media

Engaging with and empowering your customers as an extension of your marketing efforts isn’t new. However, in the era of Social Media, there are new tools and philosophies to more effectively listen and engage with customers and in turn, cultivate a more significant community, enhance your brand, build relationships, and hopefully create evangelists along the way.

Participation is marketing.

Intention is everything.

Actions speak louder than words.

Gary Vaynerchuk Puts the Social in Social Media


Shot at SXSW08

If there’s one person who personifies the words, “Internet Rock Star” or “Internet Famous,” there’s no need to look any further than Gary Vaynerchuk, host of WineLibraryTV.

Gary is the epitome of the old adage, “If I can do it, anyone can do it.”

Vaynerchuck’s passion, dedication, and perseverance has given way to success that has yet to reveal it’s full potential. He’s moving on up…

Learn, Discuss, Debate The Social Media Press Release Live on March 4, 2008

There is certainly no shortage of discussions related to the Social Media Release. It’s like that old saying. For every one person who speaks up, you can bet that it represents a greater collective of sentiment within the public. So, for every post or article on the Social Media Release, you can bet that there are countless PR veterans, emerging professionals, and students are who are intrigued, confused, supportive, or against the notion of a new platform for sharing, distributing, and hosting news and ensuing conversations.

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Now is Gone is “Now” an Award Winning Book

What a surprising and incredible way to end an unbelievably tumultuous week.

Good friend and co-author Geoff Livingston and I were informed that our book, Now is Gone, was awarded Silver in Axiom’s 2008 Business Book Awards. We tied Linda VandeVrede’s book, Press Releases Are Not a PR Strategy, in the Advertising/Marketing/PR/Event Planning category.

More than 400 books were judged for the awards, and a little more than a 100 won medals. The official awards ceremony is in New York on March 10!

Discussing the Social Media Release

I recently had the opportunity to discuss the Social Media Release with Shel Holtz for IABC‘s official podcast, Cafe2Go.

As Shel asks, “Why are we talking about the Social Media Release on Cafe2Go?” The short answer is that the IABC is assuming a role in the development of SMR standards. An official announcement is slated for mid-week next week that will go into more detail.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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