Posts Tagged ‘media’

Should PR Agencies Blog?

Sam Lawrence lit a fire under those in Social Media and PR today by sharing a story about whether or not his PR agency of record should blog about working with Jive Software.

Jeremiah Owyang, Chris Brogan, Strumpette, and many others discussed it on Twitter (my favorite place for listening to and joining amazing and insightful conversations.)

Sam’s headline says it all, “I want our new PR Agency to blog about us but they don’t want to.”

Social Media is Not The Final Frontier of Marketing

Pierre Far has a thoughtful post asking whether or not Social Media is the final frontier of marketing.

He concludes that if you could answer the question, then you might be the next Seth Godin. Well, not even Google can help me turn up the consensus on the subject. However, the Holy Grail of marketing is an active discussion. To be fair, Pierre’s path to staging the original question and exploring potential answers is interesting and insightful.

Twitxr is the Twitter for Pictures

by Brian Solis

We have Twitter for text, Seesmic for video, Jott for voice, utterz for all forms of multimedia, and now we have Twitxr for your pictures.

Yep, it’s the latest shiny new micromedia service – meaning that you’re can share and discovery content in “Byte-sized” portions.

Twitxr, however, allows you to tell your story through text and pictures.

Get Rich Quick with Social Media Marketing

I guess Social Media has arrived and I should say that I’m not surprised by some of the things I see these days. It was bound to happen.

Really good friend, and someone I admire, Erica O’Grady, pointed me to a very interesting conference coming up that has temporarily deflated my hopes for elevating and empowering marketing communications passionate marketers along with it.

The conference is not in any way, attempting to mask its intentions…

Wire Services Bypass Bloggers and Journalists

Whether you like it or not, the headline is true…

Looks like I wasn’t the only one to receive an interesting email from BusinessWire, ReadWriteWeb already ran a story about it.

BusinessWire is a press release wire service that, among other things, is one of the largest players in the industry for distributing news and content between PR and journalists, analysts, bloggers, investors, and other wire subscribers.

Social Media Releases In Action

I recently ran “The Definitive Guide to Social Media Releases,” which has received some great feedback. Thank you everyone!

Even though it’s a blog post, it doesn’t mean that its shelf life is merely limited to the brief period of time in between new posts. I’d like it to live on and evolve over time as we learn more about SMRs. And, you’re a big part of that evolution.

The Definitive Guide to Social Media Releases

The Social Media Release is back in the spotlight once again and its sparking conversations, inspiring experiments, and raising confusion along the way.

This time, intent and distribution take center stage.

Good friends Todd Defren and Christopher Lynn took the time to research how wire services are positioning their products for Social Media. Todd posted the results here. Great work guys!

Basically, when you call your local representative, you’re presented with the following capabilities.

Alltop Aggregates Influential Voices Across the Web

I was alerted earlier by good friend Todd Defren, that I have been included in the Alltop index of top sites on the Web.

Wow, thank you! I don’t know what to say. It’s a pretty incredible group of voices and I’m more than flattered to be included.

So, allow me to officially introduce Guy Kawasaki‘s latest startup, Alltop.


Guy at last year’s Gnomedex

Read More

Transforming Customers into Evangelists: The Art of Listening and Engagement

I recently hosted a workshop at the Satisfaction event, Customer Service is the New Marketing. The topic I’m focused on was, “How to Listen to the Market and How to Engage Customers Online.”

Fellow workshop leaders include Christopher Carfi, Deb Schultz, Chris Heuer, Jeremiah Owyang, Becky Carroll, and Douglas Hanna.

Empowering your customers to become an extension of your marketing and sales forces isn’t new, but it isn’t widely embraced either. In fact, the function of most customer service has been relegated to overseas companies or even automated as companies seek to reduce the costs of keeping customers happy.

THE SEMMYS Recognize The Social Media Manifesto

I guess I must have been running a bit too fast lately, because I missed the fact that “The Social Media Manifesto, The Future of Corporate Communications,” made the finals for THE SEMMYS. Had I known, I would have asked for your help during the voting process ;)

THE SEMMYS tracks and ranks the year’s best posts in search engine marketing. Quite honestly, I was happy to be included in the finals. The manifesto finished as a runner up to “The Social Media Manual: Read Before You Play,” by Muhammad Saleem, Search Engine Land.

Read More

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

RECENT TWEETS

    • @briansolis RT @SFGiants: 2010 - 2012 - 2014. YES! YES! YES! #SFGTrilogy
    • @briansolis RT @montyhamilton: @briansolis 3 years on it's still on our @Telstra Melbourne office door ;) #changeisbecauseofus http://t.co/HJWiNyPS79

FLICKR FEED

  • Brands are co-created
  • Ideas
  • "Customer centricity starts by investing in a culture of putting the customer first. Technology then amplifies your purpose so that it creates and extends value to those seeking it." - not sure who created it, but if it's you...thank you!
  • Generation Z will never know what it’s like to dial 411 and answer questions like, “What city please?” and “What listing please?”  Or, then get frustrated only to try multiple listing names to finally hear, “I’m sorry, I can’t find that listing.”

ARCHIVE