Studying the impact of innovation on business and society

Tag: media

Más Movilidad: Brian Solis — ‘Las empresas necesitan una cultura centrada en el cliente’

Más Movilidad: Brian Solis — ‘Las empresas necesitan una cultura centrada en el cliente’

La palabra “fracaso” se considera en gran medida una deshonra en los Estados Unidos y en todo el mundo. Dentro de ciertos sectores, la palabra puede tener diferentes connotacionEles. Por ejemplo, en la comunidad startup, en todo el mundo, hay una filosofía predominante de que promueve la experimentación y el aprendizaje “Fail Fast. Fail Forward”.

QuickBase: Digital Maturity — Who Gets the Ball Rolling? Brian Solis Interview

QuickBase: Digital Maturity — Who Gets the Ball Rolling? Brian Solis Interview

Solis says that many leaders incorrectly assume that pursuing digital transformation is the job of the IT department. “If you were to follow the findings of many other reports, you would believe that the secret to digital transformation was all about technology and how the modernization of work was the key to success. The truth is that it’s a far more human story. There are changes happening to and because of people in your markets,” he says.

Onalytica: Digital Transformation, Top 100 Influencers and Brands

Onalytica: Digital Transformation, Top 100 Influencers and Brands

“Digital transformation is a movement progressing without a universal map to guide businesses through proven and productive passages. This leaves organizations pursuing change from a known, safe approach that correlates with “business as usual” practices. Operating within the confines of traditional paradigms without purpose or vision eventually challenges the direction, capacity, and agility for thriving in a digital economy.”

Shutterstock: Bottling a Brand, How Alcohol Branding Differs from Beer to Wine to Liquor

Shutterstock: Bottling a Brand, How Alcohol Branding Differs from Beer to Wine to Liquor

“If you think of the wine and beer industries, many labels look the same — same shape, same back label, even similar websites,” Solis said. Many companies put craftsmanship above marketing, but the fact is that quality isn’t enough. “The word ‘brand’ means there’s something behind it that becomes relatable and shareable, and that takes some work,” he explained. “A great product is not going to be enjoyed if people don’t buy it and talk about it.”

Cominmag: Brian Solis À Lift

Cominmag: Brian Solis À Lift

Tout va passer par l’émotion que l’on aura susciter », relève ce gourou de la Silicon Valley. Les gens ne se rappellent pas de ce que vous avez fait ou dit mais ils n’oublient pas l’impression que vous leur avez laissé. Vous pouvez avoir conçu le meilleur site, inventé les produits les plus performants, cela n’aura que peu d’impact s’ils n’expriment rien pour eux. »

C’est ce qu’il démontre dans son dernier ouvrage « The Experience : when Business meets Design », un plaidoyer pour un design centré sur l’humain.

Learning with ‘e’s: Inventing The Future

Learning with ‘e’s: Inventing The Future

Brian Solis drew on the seminal work of Clayton Christensen, whose model of technology adoption is widely applied in industry. Disruptive innovation, the seemingly uncomfortable process that arises when new technology or ideas are introduced into a conservative environment, is generally unwelcome to many in the business world. We like certainty and abhor change. Yet disruptive innovation is actually an opportunity for creativity and problem solving in organisations, says Solis.

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