Posts Tagged ‘media’

The Future of the Embargo

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In media and blogger relations, PR typically wields two powerful tools to help boost the effectiveness of pitching and potential placement of news: the embargo and the exclusive.

The Competition for Your Social Graph

This is the unabridged version of my current contribution to TechCrunch, “In The Fight Between Facebook And Twitter, Which One’s The Mac And Which One’s The PC?


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Facebook is much more than a social network. Twitter is much more than an information network or serendipity engine. Each represent a dashboard for your attention, a foundation for conversations and collaboration, and a matrix for your social graph and contextual relationships. In other words, Facebook and Twitter essentially represent the entrée to the future of the social Web as each strive to host, what Facebook founder Mark Zuckerberg, and others, refer to as our personal social operating system (OS).

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We’re Spending More Time with Social Media: Advertisers Follow


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The attention dashboard is rapidly emerging as the online hub for sharing and discovering information, connecting us to people, content, and events in real-time. According to research, we’re already spending more time in social networks than we are in email. New studies are only fortifying these findings, documenting an increase time spent specifically in Social Media and blogs.

The Psychology of Twitter with Dr. Drew

Twitter is a phenomenon unto itself. Which is why, in the study of Social Media, Digital Anthropology and Sociology prevails.

Technology indeed facilitates interaction while also introducing us to nuances that transcend the parameters governing natural conversations and asynchronous dialogue into new forms of conversational threads and networks.

Twitter is among those networks actively studied by many (myself included) as it seemingly defies the laws of natural flow and engagement.  The foundation that makes Twitter work is also the very essence that should prevent it from working at all.

NSFW: When Social Networks are Blocked for Your Own Good


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In Social Media, we indeed cast digital shadows. We are what we tweet and in the era of equalized influence and democratized digital content distribution, our reputation does in fact precede us. The very tools we use to satisfy our quiet flirtations with vanity as we channel our inner micro celebrity are in actuality the same platforms that can also unravel the fabric of our stature.

Market Engagement Optimization (MEO) and Net Trust Score

guest post by Chris Heuer, Creative Catalyst with AdHocnium, Director of iStrategy Labs SF and Founder of Social Media Club


Source: Shutterstock

The Problem with Marketing (and markets because of it)

For over 15 years I have been looking at the world of marketing, advertising and public relations and seeing things a bit differently. I was not alone. Countless others also saw the real need for systemic changes, or dare I say reform, across the board. The fundamental challenge became that the broad concept of “the market” was not fair nor efficient – the ones with the power (and money) won, and they often won at the expense of other’s loss.

The Gift of Compassion and Inspiration


Source: ILP

Sometimes we are quick to judge with or without due cause. Even if we believe our views to be right, many times our perception is merely right within our world and not necessarily the worlds of others. Perhaps we’re caught up in the real-time aspects of having access to information and the power to publish on-demand.  Maybe we need to seek justification for our unwillingness to step outside of our comfort zones. Or perchance, we’re simply repressing animosity  towards those who seem to envision and/or accomplish things we haven’t yet found the energy, passion or cause to pursue ourselves.

No Tweets for You! NFL Bans Tweets Before, During, and After Games


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On Monday, the National Football League announced that it will now limit use of social media and networks during the season. Players, coaches, officials, personnel, third-party representatives, and even the media are prohibited from updating their status, blogging, or tweeting 90 minutes before a game until post-game interviews are completed.

You can bet that the NFL will pay particular attention to Chad Ochocinco, who recently boasted in a personal Ustream chat that he plans to circumvent the rules and tweet while playing – even if it’s through a representative or strategic social operative.

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Does Social Networking Impair Learning?


Source: PBCentral

It is not only an interesting question for those who run rampant in the streams of the social web, it’s an intellectual voyage that unravels answers that just may hit home.

According to a Stanford study, multitaskers are “suckers for irrelevancy” according to communication Professor Clifford Nass, one of the researchers whose findings are published in the Aug. 24 edition of the Proceedings of the National Academy of Sciences. “Everything distracts them.”

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Updates: Putting the Public Back in Public Relations

Deirdre Breakenridge and I are both proud and humbled by two recent landmarks for our book, “Putting the Public Back in Public Relations” and we owe the thanks to you.

1. The rights to translate and publish the book in Japan were solidified last week.

2. The book is currently in its second printing.

We’re looking forward to the book reaching as many as countries as possible as its message and benefits are indeed global.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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