Source: Shutterstock
In Social Media, we indeed cast digital shadows. We are what we tweet and in the era of equalized influence and democratized digital content distribution, our reputation does in fact precede us. The very tools we use to satisfy our quiet flirtations with vanity as we channel our inner micro celebrity are in actuality the same platforms that can also unravel the fabric of our stature.
guest post by Chris Heuer, Creative Catalyst with AdHocnium, Director of iStrategy Labs SF and Founder of Social Media Club
Source: Shutterstock
The Problem with Marketing (and markets because of it)
For over 15 years I have been looking at the world of marketing, advertising and public relations and seeing things a bit differently. I was not alone. Countless others also saw the real need for systemic changes, or dare I say reform, across the board. The fundamental challenge became that the broad concept of “the market” was not fair nor efficient – the ones with the power (and money) won, and they often won at the expense of other’s loss.
Source: ILP
Sometimes we are quick to judge with or without due cause. Even if we believe our views to be right, many times our perception is merely right within our world and not necessarily the worlds of others. Perhaps we’re caught up in the real-time aspects of having access to information and the power to publish on-demand. Maybe we need to seek justification for our unwillingness to step outside of our comfort zones. Or perchance, we’re simply repressing animosity towards those who seem to envision and/or accomplish things we haven’t yet found the energy, passion or cause to pursue ourselves.
On Monday, the National Football League announced that it will now limit use of social media and networks during the season. Players, coaches, officials, personnel, third-party representatives, and even the media are prohibited from updating their status, blogging, or tweeting 90 minutes before a game until post-game interviews are completed.
You can bet that the NFL will pay particular attention to Chad Ochocinco, who recently boasted in a personal Ustream chat that he plans to circumvent the rules and tweet while playing – even if it’s through a representative or strategic social operative.
Source: PBCentral
It is not only an interesting question for those who run rampant in the streams of the social web, it’s an intellectual voyage that unravels answers that just may hit home.
According to a Stanford study, multitaskers are “suckers for irrelevancy” according to communication Professor Clifford Nass, one of the researchers whose findings are published in the Aug. 24 edition of the Proceedings of the National Academy of Sciences. “Everything distracts them.”
Deirdre Breakenridge and I are both proud and humbled by two recent landmarks for our book, “Putting the Public Back in Public Relations” and we owe the thanks to you.
1. The rights to translate and publish the book in Japan were solidified last week.
2. The book is currently in its second printing.
We’re looking forward to the book reaching as many as countries as possible as its message and benefits are indeed global.
The St. John’s men’s basketball organization seems to believe so…
Today, St. John’s credentialed Peter Robert Casey as their official “Live Tweeter” for the 2009-10 season. Believed to be the first primarily Twitter-based blogger to earn a spot on press row anywhere, Casey will have a courtside seat to bring his brand of analysis and social media expertise to Red Storm basketball contests and the online community this next season.
Guest post by Cathy Brooks: Follow her on Twitter | Read her blog
Imagine this scenario. It’s election time and you find yourself engaged in a heated debate with someone about a particular candidate. Fairly foaming at the mouth, this individual rails on about lousy legislators.
Then you find out this person is eligible to be but is not registered to vote.
Now I don’t know about you, but I’m of a mind that if you don’t register to vote, you cede your right to complain about politicians.
Employers are seeking candidates with established relationships in social networks, complete with a portfolio of individual and career defining social content – in the form of blog posts, videos, comments, and thoughtful updates.
In some cases, size matters.
Electronics retailer Best Buy recently posted a job opening for Senior Manager-Emerging Media Marketing. The role was described as, “the primary lead for the Best Buy’s mobile, social, and video marketing & media efforts to drive in-store and online sales, create sustainable word of mouth evangelists, and brand loyalists.”
Audiences 09 is bringing together some of the most exceptional people in the world. From the entertainers who engage audiences directly to the statisticians who measure them, to the technologists building tools to help us reach new and larger audiences and engage with them.
I promise you, this event (and the presenters who are already on board and those we have yet to announce) will leave you enlightened and inspired…
Register here (use code “solis” to save $100)
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.
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