Posts Tagged ‘media2.0’

The Evolution of the News Business – Did the New York Times Miss the Point?

The Business of News

Chapter I – The Town Crier

Chapter II – The Printing Press and Newspapers

Chapter III – Radio

Chapter IV – Television

Chapter V – The Web

Chapter VI – Mobile Alerts

Chapter VII – Blogs

Making Mistakes in Social Media Marketing

We all make mistakes. It’s amazing how much saying sorry helps. But even saying sorry doesn’t fix those affected 100%.

We’re all learning together, at least those of us who don’t pretend we’re already experts.

Making mistakes in Social Media Marketing is a lot like sticking daggers into a wooden fence. Just because you apologize and pull them out, they still leave the visible scars for others to see, feel, or point to. Sometimes apologies help people feel better, but they don’t fix perception, which is everything in Social Media. Thinking before engaging is critical to establishing and maintaining meaningful relationships. This is after all, about people.

Ladies and Gentlemen, The Conversation Has Left The Building

Earlier this year, I wrote “The Value of Online Conversations,” to share and talk through my thoughts related to improving the quality of online discussions in the face of potential degradation and decentralization of important online discussions.

We live in the era of Social Media, which represents the socialization of content and conversations as well as the creation of communities around thoughts and ideas. People are the hubs of information and we’re witnessing the creation of mini-societies that expand, contract, and connect online and offline. This new paradigm for discovering, distributing and forging relationships based on thought leadership is inspiring and defining significant social and technological progression as well as conversational frameworks.

PR 2.0 = The Evolution of PR, Nothing Less, Nothing More


Source

There are many of us running back and forth from the edge to the center who would love to drop “2.0″ from new evolution of PR. Hey, it’s even the name of this blog, and has been for years, but there’s a reason I haven’t changed the name yet.

The subject itself is a catalyst for healthy, informative, and motivating conversations.

Discovering and Listening to Conversations in Twitter

We all know Twitter is an essential example of the conversations that help define Social Media. What if we could find the conversations that were important to us, even if we don’t follow the people engaged in those conversations? I think it would transform one of the hottest conversation-based communities on the Web into a goldmine of information and and catalyst for forging new relationships.

The Wall Street Journal Recommends Now is Gone

Co-Author, and very good friend, Geoff Livingston, emailed with great news. Now is Gone is listed in The Wall Street Journal as a resource for businesses looking to understand and embrace Social Media as an extension to their corporate marketing initiatives. Congratulations Geoff…I think we’re truly contributing something very useful to the community.

At the very least, and ideally, it’s all we hoped for…to be regarded by those we want to help as a resource for them. Thank you to Scott Monty for helping with the story.

Cultural Voyeurism and Social Media

Sociology – The study of human social behavior, especially the study of the origins, organization, institutions, and development of human society.

About a year ago, I wrote an article entitled “Social Media is About Sociology and not Technology.” The recognition of people versus the tools is now more critical than ever. Although, it still isn’t necessarily embodied in many of the words and work shared by fellow Social Media Marketers.

Less talk, more learning and action are required.

New ebook: Customer Service, The Art of Listening and Engagement Through Social Media

Engaging with and empowering your customers as an extension of your marketing efforts isn’t new. However, in the era of Social Media, there are new tools and philosophies to more effectively listen and engage with customers and in turn, cultivate a more significant community, enhance your brand, build relationships, and hopefully create evangelists along the way.

Participation is marketing.

Intention is everything.

Actions speak louder than words.

IABC, SNCR Take Lead in Standardization of Social Media Release

Today, along with Shel Holtz, Chris Heuer, Todd Defren, Shannon Whitley, and the Society of New Communications Research (SNCR), we are officially announcing that the IABC will take a leadership role in the Social Media Release Workgroup.

Through cooperation with IABC and SNCR, the Workgroup receives an incredible boost in resources and visibility to help define real world standards and provide usable and helpful resources for PR professionals to understand the intentions and role of SMRs and how to create and distribute them.

Gary Vaynerchuk Puts the Social in Social Media


Shot at SXSW08

If there’s one person who personifies the words, “Internet Rock Star” or “Internet Famous,” there’s no need to look any further than Gary Vaynerchuk, host of WineLibraryTV.

Gary is the epitome of the old adage, “If I can do it, anyone can do it.”

Vaynerchuck’s passion, dedication, and perseverance has given way to success that has yet to reveal it’s full potential. He’s moving on up…

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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