Posts Tagged ‘media2.0’
There is certainly no shortage of discussions related to the Social Media Release. It’s like that old saying. For every one person who speaks up, you can bet that it represents a greater collective of sentiment within the public. So, for every post or article on the Social Media Release, you can bet that there are countless PR veterans, emerging professionals, and students are who are intrigued, confused, supportive, or against the notion of a new platform for sharing, distributing, and hosting news and ensuing conversations.
I recently had the opportunity to discuss the Social Media Release with Shel Holtz for IABC‘s official podcast, Cafe2Go.
As Shel asks, “Why are we talking about the Social Media Release on Cafe2Go?” The short answer is that the IABC is assuming a role in the development of SMR standards. An official announcement is slated for mid-week next week that will go into more detail.
Friendfeed officially launched this week making it the latest entrant into the foray of applications dedicated to channeling lifestreams and activity feeds. It also happens to be the newest ambassador for the emerging microblog and micromedia categories.
FriendFeed offers a unique way to discover and discuss information among friends,” said Bret Taylor, FriendFeed co-founder. It’s a great way to sift through the overwhelming amount of information available on the Web. FriendFeed has the information that you care about, because it’s from the people you care about.”
Sam Lawrence lit a fire under those in Social Media and PR today by sharing a story about whether or not his PR agency of record should blog about working with Jive Software.
Jeremiah Owyang, Chris Brogan, Strumpette, and many others discussed it on Twitter (my favorite place for listening to and joining amazing and insightful conversations.)
Sam’s headline says it all, “I want our new PR Agency to blog about us but they don’t want to.”
Pierre Far has a thoughtful post asking whether or not Social Media is the final frontier of marketing.
He concludes that if you could answer the question, then you might be the next Seth Godin.
Well, not even Google can help me turn up the consensus on the subject. However, the Holy Grail of marketing is an active discussion.
To be fair, Pierre’s path to staging the original question and exploring potential answers is interesting and insightful.
by Brian Solis
We have Twitter for text, Seesmic for video, Jott for voice, utterz for all forms of multimedia, and now we have Twitxr for your pictures.
Yep, it’s the latest shiny new micromedia service – meaning that you’re can share and discovery content in “Byte-sized” portions.
Twitxr, however, allows you to tell your story through text and pictures.
I guess Social Media has arrived and I should say that I’m not surprised by some of the things I see these days. It was bound to happen.
Really good friend, and someone I admire, Erica O’Grady, pointed me to a very interesting conference coming up that has temporarily deflated my hopes for elevating and empowering marketing communications passionate marketers along with it.
The conference is not in any way, attempting to mask its intentions…
I recently ran “The Definitive Guide to Social Media Releases,” which has received some great feedback. Thank you everyone!
Even though it’s a blog post, it doesn’t mean that its shelf life is merely limited to the brief period of time in between new posts. I’d like it to live on and evolve over time as we learn more about SMRs. And, you’re a big part of that evolution.
The Social Media Release is back in the spotlight once again and its sparking conversations, inspiring experiments, and raising confusion along the way.
This time, intent and distribution take center stage.
Good friends Todd Defren and Christopher Lynn took the time to research how wire services are positioning their products for Social Media. Todd posted the results here. Great work guys!
Basically, when you call your local representative, you’re presented with the following capabilities.
I recently hosted a workshop at the Satisfaction event, Customer Service is the New Marketing. The topic I’m focused on was, “How to Listen to the Market and How to Engage Customers Online.”
Fellow workshop leaders include Christopher Carfi, Deb Schultz, Chris Heuer, Jeremiah Owyang, Becky Carroll, and Douglas Hanna.
Empowering your customers to become an extension of your marketing and sales forces isn’t new, but it isn’t widely embraced either. In fact, the function of most customer service has been relegated to overseas companies or even automated as companies seek to reduce the costs of keeping customers happy.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.