Guest post by Chris Beck of 26DotTwo
You allocate increasing amounts of budget, time and resources with social media to connect one on one. What about the other 90% of your budgets? What learnings can be cross-pollinated to increase your impact?
The focus in social is on the 5th P (people); communities, niche groups, and influencers. Traditional media consists of the 4Ps; product, price, promotion, and place. Consider integrating the 5th P into traditional; not just a ‘Follow us on Twitter’ or ‘LIKE us on Facebook,’ but deeper learnings that can create significant impact.
Compete: Top 25 Social Networks
Social Networks are among the most powerful examples of socialized media. They create a dynamic ecosystem that incubates and nurtures relationships between people and the content they create and share.
As these communities permeate and reshape our lifestyle and how we communicate with one another, we’re involuntarily forcing advertisers and marketers to rapidly evolve how they vie for our attention.
As each day passes, we’re presented with new information that documents the decline of traditional media in favor of online counterparts and new media competitors. It seems that newspapers are among the hardest hit with circulation and print advertising down – forcing layoffs across the country.
The Newspaper Association of America (NAA) recently released a study showing newspaper Web sites attracted an average of about 66 million unique visitors in the first quarter, up about 12 percent over the same period a year ago.