Posts Tagged ‘message’

The Pitch is Dead – R.I.P.


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We are gathered here to not mourn the death of “the pitch,” but to celebrate its life and how its misuse and oft irrelevance helped us improve the entire communications industry.

R.I.P.

Journalists and bloggers have had it and they’re fighting back. Quite honestly, it’s been a long time coming and we’re bound to see more blacklists and PR people called out for their mistakes.

Stowe Boyd’s Advisory Capital is a Solid Investment

Last Friday, I had the opportunity to hang with Stowe Boyd to discuss Web2.0 and his ideas around Advisory Capital.

After coffee at the nearby Starbucks, we cruised over to Notre Dame, where he presented these concepts to the SVASE organization.

Advisory Capital, per the man himself, is basically the idea of investing intellectual property as a means to help companies expedite their idea from concept to BETA without the typical Angel or seed funding associated with development.

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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