Studying the impact of innovation on business and society

Tag: michael brito

Your Brand: The Next Media Company – Become A Content Organization

Your Brand: The Next Media Company – Become A Content Organization

Guest post by Michael Brito, author of Your Brand: The Next Media Company There are four fundamental truths shaping today’s digital ecosystem, which I outline in my upcoming book, Your Brand: The Next Media Company. Number one. There is a content and media surplus in the market place. There’s no shortage of advertising, marketing messages, mobile devices or social interruptions trying to command our attention, daily. Number two. There is an attention deficit in the minds of consumers. Our brains…

Active Listening on the Social Web; It’s Overrated

by Michael Brito Getty Images Wikipedia tells us that active listening is an intent to “listen for meaning”. Others suggest that active listening should “focus on who you are listening to, whether in a group or one-on-one, in order to understand what he or she is saying.” These are excellent definitions. But as it relates to customer interactions on the social web, active listening is only one half of the equation. Take for example, this brief illustration. A man gets…

Join the Newsletter

Sign up for the newsletter.

Stay Connected
Instagram
Twitter